3 weeks ago
Product Marketing Manager - Remote
RealPage, Inc.
Boston, MA (Remote)Other$85K/yr – $145K/yr
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Product Marketing Manager - Remote
Boston, MA (Remote)
$85K/yr – $145K/yrMid Level3+ years expOther
Posted 3 weeks ago
Job Summary
Own product marketing and enablement to translate product value into buyer outcomes, partnering with Sales, Growth, and Product to drive messaging, content, and go-to-market enablement across the funnel.
- Own positioning, messaging, and sales enablement assets
- Build prospect- and sales-facing content and programs in collaboration with cross-functional teams
- Lead market and competitive analysis to inform strategy and training
Job Description
Responsibilities
- Develop differentiated positioning, messaging, value propositions, packaging, and supporting materials that help prospects understand the value of our products and solutions.
- Partner closely with Sales to identify enablement needs and create tools that improve prospect conversations, including pitch decks, battlecards, talk tracks, objection handling, competitive materials, use cases, and other sales resources.
- Collaborate with Growth and Demand Generation teams to develop prospect-focused messaging, campaigns, content, and programs that generate awareness, engagement, and pipeline.
- Translate product capabilities into compelling business outcomes and buyer-specific stories for different audiences, segments, and stages of the sales funnel.
- Lead analysis of the market, buyers, and competitive landscape and translate findings into actionable insights for Sales, Marketing, Product, and leadership.
- Develop and maintain competitive intelligence that helps sales teams clearly articulate our differentiation and respond effectively to competitive threats.
- Partner with Product and Sales to understand market needs, prospect feedback, and revenue opportunities and bring those insights back into product and marketing strategy.
- Support go-to-market planning for new products, features, and offerings, with a particular focus on sales readiness, prospect messaging, and commercial execution.
- Create prospect-facing and sales-facing content, including sales presentations, solution briefs, product videos, website copy, campaign content, and other materials that clearly communicate product value.
- Educate and enable internal teams through live training, product updates, messaging guidance, and supporting assets.
Requirements
- 3+ years of experience in product marketing, sales enablement, product management, growth marketing, or a related function, with a track record of increasing responsibility.
- Experience partnering closely with sales organizations and creating messaging, content, and enablement that supports pipeline generation and revenue growth.
- Strong understanding of B2B buyer journeys and the ability to translate product capabilities into clear business value for prospects.
- Exceptional writing and editing skills, with the ability to simplify complex concepts and develop clear, compelling messaging for different audiences and channels.
- Strong understanding of positioning, messaging, product marketing, competitive intelligence, and go-to-market strategy.
- Comfortable working in a highly collaborative, cross-functional environment. This role requires close partnership with Sales, Growth Marketing, Product, and other teams across the organization.
- Strong qualitative and quantitative analytical skills, with the ability to use market, competitive, prospect, and performance data to inform recommendations.
- Ability to balance strategic thinking with hands-on execution and move comfortably between developing a positioning strategy and creating the sales assets needed to bring it to life.
- Experience working in a SaaS software company required.
- Bachelor’s degree preferred, but we’re less concerned with your degree than we are with your experience and ability to make an impact.
Benefits
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus based on position.
RealPage, Inc.
3.6 Glassdoor
RealPage is the leading global provider of AI-enabled software platforms to the real estate industry. By using RealPage solutions for operational excellence in the front office and throughout property operations, many leading property owners, operators and investors gain transparency into asset performance with data insights, enhancing experiences with customized tools and improving efficiencies to generate incremental yield. In 2021, 2022, 2023 and 2024, RealPage was recognized as ENERGY STAR® Partner of the Year for Sustained Excellence from the Environmental Protection Agency (EPA) and the U.S. Department of Energy. In 2024, RealPage was recognized as one of America’s Best Employers by Forbes and America’s Best Employers for Women by Forbes and one of America’s Greatest Workplaces for Women by Newsweek. RealPage has been recognized as The TITAN Innovation Awards’ 2024 Gold Winner in the Innovation in Services and Solutions – Real Estate category for LOFTTM. Founded in 1998 and headquartered in Richardson, Texas, RealPage joined the ThomaBravo portfolio of market-leading enterprise software firms in 2021 to realize faster growth and innovation in serving more than 24 million rental units from offices in North America, Europe and Asia. RealPage has been certified as a Great Place to WorkTM in India, the Philippines, the UK and the U.S.
Founded in 1998
Richardson, Texas, USA
8.9K employees (857 in marketing)
62% recommend to a friend
73% CEO approval
Salaries
Posted range
$85K/yr – $145K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
679 (8% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$105M
Last Raise
$18.6M
Post IPO Equity, 4 years ago
Funding History
- Jan 2022Post IPO Equity • $18.6M
- Sep 2011Post IPO Equity • $6.9M
- Jul 2010Series Unknown • $4M
Traffic Signals
Monthly Visitors
6.6M
Monthly Google Ads Budget
$59.5K
Traffic Source Mix
Search
10.4%
Direct
66.1%
Referral
22.6%
Social
0.1%
Paid
0.6%
Headcount Trend
Current headcount: ~8.9K