5 months ago
Social Media Manager
AARP
District of Columbia, USA (Hybrid)Full time
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Social Media Manager
District of Columbia, USA (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 5 months ago
Job Summary
Lead digital communications and content strategy across internal and external audiences to grow brand equity and engagement.
- Own design and execution of digital communications programs across platforms.
- Must-have: 5+ years of hands-on social content development with demonstrated engagement growth.
- Standout: Experience building enterprise partnerships and managing external vendors.
Job Description
Responsibilities
- Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences.
- Manages organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions.
- Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. Identifies appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes.
- Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels.
- Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing.
- Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time.
- Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid Search, etc.), proactively surfacing new opportunities, and productively resolving any challenges.
- Identifies vendors best suited to advance organizational goals and proactively manages vendor relationships to ensure successful completion of projects, obligations, and expectations.
Requirements
- 5+ years of hands-on experience developing and producing content for social media accounts for brands, organizations, or agencies, with demonstrated growth in engagement across platforms.
- Strong social-first content production skills, including ideating, capturing, editing, packaging, and publishing short-form content across platforms such as Instagram, Facebook, and LinkedIn. Experience in short-form video editing required, with a strong portfolio demonstrating end-to-end ownership of original social and short-form video content from concept through execution.
- Exceptionally strong writing and visual storytelling skills, with the ability to write compelling, audience-appropriate caption copy and translate ideas into engaging social-first content.
- Deep understanding of social media best practices, trends, and platform-specific nuances, paired with curiosity and a willingness to test, learn, and iterate as platforms evolve.
- Proven ability to manage multiple projects simultaneously, and meet deadlines in a fast-paced, collaborative environment.
- Experience using performance data and basic social metrics to inform and refine content, while maintaining a strong bias toward creative execution and production.
- Experience with creative tools such as Adobe Photoshop, Illustrator, and Canva, and the ability to adapt assets for different platforms and formats.
Preferred
- Experience creating content for mission-driven organizations.
Benefits
- 401(k)
- 100% company-funded pension plan
- health, dental, and vision plans
- life insurance
- paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
- performance-based and peer-based recognition and tuition reimbursement
AARP
3.9 Glassdoor
What we do might surprise you!AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.
Founded in 1958
Washington, District of Columbia, USA
6.5K employees (823 in marketing)
72% recommend to a friend
72% CEO approval
Marketing Team
Marketing Team Size
707 (11% of company)
Median Career Experience
17 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Anna E. Banks
EVP, Chief Marketing Officer
At the company for 1 year
Pamela Farrell
Senior Vice President Marketing
At the company for 20 years 5 months
Thomas Miller
Vice President Marketing, AARP Services
At the company for 7 years 7 months
Barbara Shipley
Senior Vice President, Brand Integration
At the company for 20 years 2 months
Funding
Last Raise
Grant, 7 years ago
Funding History
- Jul 2019Grant
Traffic Signals
Monthly Visitors
42.7M
Monthly Google Ads Budget
$4.6M
Traffic Source Mix
Search
23.5%
Direct
71.1%
Referral
3.8%
Social
0.7%
Paid
0.7%
Headcount Trend
Current headcount: ~6.5K