8 days ago
Senior Director, Brand Strategy (Creative Director) ($181,700.00 - $233,900.00)
Irvine Company
Irvine, CA (On-site)Full time$182K/yr – $234K/yr
Senior Director, Brand Strategy (Creative Director) ($181,700.00 - $233,900.00)
Irvine, CA (On-site)
$182K/yr – $234K/yrSenior Level7+ years expFull time
Posted 8 days ago
Job Summary
Own and drive the retail branding and content strategy from concept to delivery, leading creative direction, multi-format production, and performance measurement across partnerships and portfolio activation.
- Set vision and oversee cross-channel content strategy for retail centers.
- Manage internal and agency teams to deliver high-quality creative and measure ROI with analytics.
Job Description
Responsibilities
- Set the creative vision for retail branding, aligning brand priorities with business objectives and customer needs.
- Develop and manage the retail content strategy and calendar to drive leasing, foot traffic, and sales.
- Lead multi-format content development—including digital, video, and experiential assets—from concept to delivery.
- Direct an internal creative team and external agency partners to maintain high-quality design and production standards.
- Oversee social and earned media strategies, programming, and performance metrics aligned with brand narratives.
- Collaborate with Portfolio Marketing, Leasing, Asset Management, and Operations to activate content across the portfolio.
- Execute customer marketing strategies across Business-to-Customer (B2C) segments to convey retail center value.
- Produce high-impact pitch materials, brochures, and Business-to-Business (B2B) thought leadership to support brokers and retailers.
- Integrate Artificial Intelligence (AI) and martech tools to optimize workflows and adapt to changing consumer behaviors.
- Partner with analytics teams to evaluate campaign performance, Return on Investment (ROI), customer personas, and segmentation.
Preferred
- Bachelor's Degree (or equivalent experience)
- 7+ years, with most experience developing creative work within an advertising agency or internal corporate creative services department.
- Experience building customer testimonial and social proof initiatives, including video and multimedia content strategies.
- Mastery of core branding principles and copywriting (headlines and body copy) to guide high-quality creative execution.
Benefits
- The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.
Irvine Company
3.7 Glassdoor
Throughout coastal California, Irvine Company brings to life neighborhoods and sustainable communities with a full range of housing, jobs, retail centers, schools, parks and open space.We take as much pride in our Associate community as we do in the communities we create. It’s an environment populated with talented people, a collaborative spirit and abundant opportunities. At Irvine Company, our success begins with you.
Newport Beach, California, USA
3.6K employees (191 in marketing)
68% recommend to a friend
65% CEO approval
Salaries
Posted range
$182K/yr – $234K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
191 (5% of company)
Median Career Experience
16 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Traffic Signals
Monthly Visitors
194.1K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
25.9%
Direct
39.5%
Referral
31.9%
Social
1.8%
Paid
0.6%
Headcount Trend
Current headcount: ~3.6K
News about Irvine Company
Links
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