Responsibilities

• strategizing, optimizing, and executing marketing plans within mobile channels as they relate to personalization, loyalty, marketing and merchandising promotions
• supports development and ongoing optimization of mobile marketing initiatives, delivering personalized, automated messaging across mobile channels
• identify emerging engagement strategies, executing structured testing, analyzing performance data, and prioritizing communications across Push and SMS
• partner with internal and external teams, collaborating across cross-functional and technical stakeholders to support mobile marketing initiatives
• work with CRM and Mobile Engineering Teams to implement and improve programs
• work with designers, copywriters, and the site team to create and optimize messaging for push notifications, in-app messages, and SMS campaigns
• ideate and design mobile campaigns and journeys in partnership with cross-functional and personalization teams to drive customer engagement
• apply technical expertise, including data coding skills, to support campaign setup, formatting, and troubleshooting across mobile channels
• demonstrate knowledge of various digital channel strategies for Promotional, Transactional, and Automated programs
• set up A/B tests to test personalization and ensure copy, timing of message, frequency of message, guest experience and other factors are optimized

Requirements

• 4+ years of prior email, mobile, and CRM marketing experience required, preferably for a multichannel retail brand
• Bachelor’s degree is required, preferably with an emphasis in marketing/business
• Strong coding skills and understanding of audience data structures, tagging, system integrations, and marketing automation or mobile engagement platforms to support campaign implementation
• HTML experience is preferred
• Have proven skills in highly targeted and customer-centric campaign development, management, and analysis
• Mobile savvy; familiar with the unique stylistic requirements that make digital content successful
• Thinks strategically while staying on top of tactical execution; able to grasp complex business processes and maintain attention to detail
• Quantitative skills, including Excel, data validation, reporting, analysis, and visualization
• Collaborative, responsive, self-motivated, driven, independent
• Highly organized and possesses excellent time management, multi-tasking and prioritization skills

Benefits

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta