5 weeks ago
VP, Marketing
campfire
San Francisco, CA (Unknown)Full time
Marketing jobs
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VP, Marketing
San Francisco, CA (Unknown)
Salary Not AvailableSenior LevelFull time
Posted 5 weeks ago
Job Summary
Own marketing strategy end to end, build a scalable demand engine, and lead a high-performing team while partnering with Sales and Product to sharpen positioning and storytelling for Campfire’s new category.
Job Description
Responsibilities
- Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications.
- Build the demand engine — a repeatable, measurable motion that reliably generates and accelerates pipeline for our sales team.
- Recruit, hire, and develop an all-star marketing team, and be the kind of leader that top talent wants to follow.
- Partner tightly with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive efficient growth.
- Establish the metrics, systems, and operating rhythm that let marketing scale predictably as we grow.
- Tell Campfire's story to the market — sharpening how we talk about a genuinely new category of ERP.
Requirements
- A track record of building and scaling demand at a high-growth B2B SaaS company — most likely through demand generation, ABM, or integrated marketing, though we're open to strong operators who've come up through other paths.
- Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with the range to grow deal sizes as we move upmarket.
- Proven ability to build a team from the ground up and attract exceptional people.
- Comfort operating in ambiguity and moving fast — you're as strong at strategy as you are willing to get into the details and execute.
- A rigorous, metrics-driven approach paired with genuine creative instinct for brand and story.
Preferred
- Experience marketing a system-of-record, finance, or back-office platform — it's a plus, but not a requirement. We care more about caliber and drive than category pedigree.
campfire
Campfire is the AI-native ERP for mid-size and enterprise companies to close fast and scale faster. Features include a powerful general ledger, invoicing, billing, revenue accounting and reporting, financial statements, AI-powered conversational reporting, and automated accounting workflows such as bank reconciliation. The product is natively integrated with industry leading solutions such as Ramp, Rippling, Salesforce, and has over 100+ API endpoints to build custom integrations and workflows. Campfire's customers range from 50 to 5,000 employees with a variety of business models including SaaS, usage, consulting and transactions including customers such as Replit and Advisor360.The company is headquartered in San Francisco and backed by Accel, Foundation Capital, Y Combinator and Capital49 (Airwallex).
Founded in 2023
USA
66 employees (6 in marketing)
Marketing Team
Marketing Team Size
3 (5% of company)
Median Career Experience
20 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Traffic Signals
Monthly Visitors
28.7K
Monthly Google Ads Budget
$253K
Traffic Source Mix
Search
31%
Direct
55.3%
Referral
7.1%
Social
4%
Paid
0.7%
Headcount Trend
Current headcount: ~71