Own and scale the paid acquisition engine across multiple channels, drive strategic roadmaps and ROI accountability, and collaborate cross-functionally to optimize growth and lifecycle impact.

Define growth targets, KPIs, and ROI accountability
Lead cross-channel experimentation and measurement frameworks

Job Description

Responsibilities

High-Scale Paid Acquisition
Scale the Engine: Own and expand the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate channels, managing a significant annual marketing investment to drive incremental provider and client acquisition.
Strategic Roadmap: Define and execute a paid marketing roadmap with clear targets, KPIs, and ROI accountability.
Channel Innovation: Identify and unlock new platforms and tactics to ensure scalable, efficient growth beyond paid media, including partnerships, affiliate, and additional external demand sources.
Creative Partnership: Collaborate with Brand and Creative teams to accelerate testing velocity across message, audience, and assets.
Finance Partnership: Serve as the primary partner with Finance on growth planning, ensuring that acquisition targets, budgets, and payback are all aligned.
Marketplace & Lifecycle Integration
Marketplace Dynamics: Align patient and provider growth strategies to prevent channel cannibalization and unlock network effects.
Full Funnel Lifecycle: Oversee lifecycle channels across the full customer journey, ensuring the right message reaches patients and providers at the right time.
Product Synergy: Partner with Product and Engineering to build surfaces that optimize for conversion quality, not just top-of-funnel spend.

Requirements

10+ years in performance marketing, demand generation, or growth marketing leadership, with a track record of scaling acquisition programs at significant spend levels, with experience hiring and leading growth marketing teams of 10+
Experience deploying AI-forward or AI-native marketing strategies and tooling
You’re a data-driven marketer with hands-on experience running structured experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks
Familiarity with consumer growth dynamics
Experience leading a full-funnel strategy and exceeding goals
Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, MMM, and privacy-preserving measurement approaches
Clear, direct communicator who can translate complex performance marketing topics for executives, boards, and non-expert stakeholders

Preferred

Track record operating in a regulated environment (healthcare, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data privacy standards
Product-led growth experience
Familiarity with two-sided marketplace
Experience partnering closely with Engineering and Product as one team with shared outcomes
Background scaling affiliate and partner marketing programs in consumer categories

Benefits

We’re a remote-first company
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Lifestyle Spending Account for health, wellness, and family care
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through PerkSpot
EAP access through Aetna

Spring Health

3.0 Glassdoor

At Spring HealthTM, we help employers modernize their behavioral health benefits with the most effective, comprehensive solution for employee mental wellbeing. Our offering functions as a single front door to any type of care - from digital exercises, to EAP services, to coaching, therapy, or medication.We use a proprietary assessment and machine-learning technology to understand all of the conditions a person may be experiencing, and use those results to match them to a care plan personalized to their needs. Each member has access to a Care Navigator to help guide them through their options, assist in booking appointments with therapists, and connect them to domain experts across work-life, legal, or financial services.This innovative, personalized approach to care, paired with a seamless, high-touch member experience makes Spring HealthTM the most holistic, effective behavioral health benefit for modern, people-first employers.Suicidal crisis or emotional distress – For immediate help for you or someone else, call 1-800-273-8255. Available 24/7.

Founded in 2016

New York, New York, USA

3.5K employees (88 in marketing)

www.springhealth.com

46% recommend to a friend

54% CEO approval