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Marketing jobs

5 marketing jobs

13 hrs ago

Vice President, D2C Growth Marketing (Alma)

Spring Health

San Francisco, CA (Hybrid)Full time$213K/yr – $302K/yr

5 weeks ago

Vice President, Growth Marketing

Spring Health

New York City, NY (Unknown)Full time$213K/yr – $284K/yr

2 months ago

Senior Director, Growth Marketing (Alma)

Spring Health

USA (Remote)Full time$200K/yr – $235K/yr

6 months ago

Customizations & Campaign Production Lead

Spring Health

New York, USA (Hybrid)Full time$154K/yr – $194K/yr

7 months ago

Lifecycle Marketing Manager, Campaigns

Spring Health

New York, USA (Hybrid)Full time$94K/yr – $118K/yr

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Spring Health

Vice President, D2C Growth Marketing (Alma)

San Francisco, CA (Hybrid)

$213K/yr – $302K/yrSenior Level8+ years expFull time

Posted 13 hrs ago

Job Summary

Own the full-funnel growth roadmap and a high-performing team to drive member acquisition, activation, and lifecycle across paid, owned, and earned channels, while aligning with Product and Brand, forecasting and budgeting, and expanding Martech-backed experimentation.

Lead a multi-channel growth program from strategy to execution
Partner across Product, Brand, and centralized Martech to optimize the funnel
Own forecasting, budgets, and performance reporting across channels

Job Description

Responsibilities

Own the full-funnel growth vision and roadmap — paid, owned, earned, and lifecycle — to scale member acquisition efficiently for your line of business. Build, mentor, and inspire a team of high-performing growth marketers and channel leads focused on acquisition, conversion, and retention.
Own performance across SEM, paid social, programmatic/display, OLV/OTT, and affiliate, while expanding into new frontiers such as directories and partnership-based growth.
Foster a rigorous culture of testing, measurement, and optimization — leveraging analytics, attribution, and incrementality testing to drive decisions, within HIPAA and data privacy constraints.
Partner closely with Product, which owns the member funnel and product end-to-end, to keep messaging, targeting, and campaign sequencing tightly aligned with product-led funnel improvements — including continued momentum for HelloAlma.com.
Collaborate with Creative and Brand to increase testing velocity across message, audience, and creative assets.
Own growth forecasting, budget allocation, and reporting across paid and lifecycle channels for your line of business.
Partner with the centralized martech function (spanning systems such as Iterable, Salesforce, Marketo, Growsurf, and the website) to keep acquisition and lifecycle programs well-supported through a period of shared/evolving stack ownership.
Stay ahead of emerging channels and technologies — serving as a strategic thought partner to the COO and senior leadership on consumer growth strategy and investment decisions.
Member acquisition: Meet or exceed quarterly goals for new members completing their first visit through marketing-led acquisition.
Acquisition efficiency: Scale member growth within target customer acquisition cost and payback thresholds, measuring CAC against completed first visits.

Requirements

8+ years in performance marketing, demand generation, or growth marketing, with a minimum of 5 years in SaaS and/or high-growth environments, including senior leadership experience owning a consumer acquisition P&L at scale.
Deep familiarity with consumer growth dynamics and full-funnel strategy.
A track record of building and developing high-performing growth marketing teams.
Experience deploying AI-forward or AI-native marketing strategies and tooling.
A data-driven approach, with hands-on experience running structured experiments, A/B tests, and building repeatable playbooks from insights.
Strong MarTech and attribution fluency, including working effectively with a centralized/shared martech stack, incrementality testing, and privacy-preserving measurement.
A clear, direct communicator who can translate performance marketing topics for executives and non-expert stakeholders.
Comfort operating with some ambiguity around shared infrastructure ownership (martech stack, funnel dependencies with Product).

Benefits

We’re a remote-first company
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Lifestyle Spending Account for health, wellness, and family care
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through PerkSpot
EAP access through Aetna

Spring Health

3.0 Glassdoor

At Spring HealthTM, we help employers modernize their behavioral health benefits with the most effective, comprehensive solution for employee mental wellbeing. Our offering functions as a single front door to any type of care - from digital exercises, to EAP services, to coaching, therapy, or medication.We use a proprietary assessment and machine-learning technology to understand all of the conditions a person may be experiencing, and use those results to match them to a care plan personalized to their needs. Each member has access to a Care Navigator to help guide them through their options, assist in booking appointments with therapists, and connect them to domain experts across work-life, legal, or financial services.This innovative, personalized approach to care, paired with a seamless, high-touch member experience makes Spring HealthTM the most holistic, effective behavioral health benefit for modern, people-first employers.Suicidal crisis or emotional distress – For immediate help for you or someone else, call 1-800-273-8255. Available 24/7.

Founded in 2016

New York, New York, USA

3.5K employees (88 in marketing)

www.springhealth.com

46% recommend to a friend

54% CEO approval

Salaries

Posted range

$213K/yr – $302K/yr

Taken straight from the job posting.

See all Spring Health salaries

Marketing Team

Marketing Team Size

55 (2% of company)

Median Career Experience

10 years

Median Tenure

2.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Justin Vanning

VP of Marketing (Interim)

At the company for 1 year 10 months

Sarah Rosen

Vice President Product Marketing

At the company for 2 years 1 month

Kelsey Burgad

Director, Product Marketing and Enablement

At the company for 3 years 9 months

Natalie Austin

Director, Event Marketing

At the company for 1 year 11 months

Funding

Total Funding

$466.5M

Last Raise

$100M

Series E, 2 years ago

Funding History

Jul 2024
Series E • $100M
Apr 2023
Series D • $71M
Sep 2021
Series C • $190M

Traffic Signals

Monthly Visitors

1.2M

Monthly Google Ads Budget

$79.5K

Traffic Source Mix

21.5%

Direct

73.1%

Referral

Social

0.7%

Paid

0.4%

Headcount Trend

Current headcount: ~3.5K

Recent News

Spring Health’s Study Confirms Superior Mental Health Outcomes

Nov 24, 2025 • TipRanks

Spring Health Publishes Largest Outcomes Study Demonstrating Measurable Clinical Improvements in Mental Health Care

Nov 24, 2025 • PR Newswire

HLTH25: Spring Health unveils ethical AI benchmark; Oura explores hypertension detection

Oct 21, 2025 • Fierce Healthcare

Links

www.springhealth.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Own the full-funnel growth vision and roadmap — paid, owned, earned, and lifecycle — to scale member acquisition efficiently for your line of business. Build, mentor, and inspire a team of high-performing growth marketers and channel leads focused on acquisition, conversion, and retention.
Own performance across SEM, paid social, programmatic/display, OLV/OTT, and affiliate, while expanding into new frontiers such as directories and partnership-based growth.
Foster a rigorous culture of testing, measurement, and optimization — leveraging analytics, attribution, and incrementality testing to drive decisions, within HIPAA and data privacy constraints.
Partner closely with Product, which owns the member funnel and product end-to-end, to keep messaging, targeting, and campaign sequencing tightly aligned with product-led funnel improvements — including continued momentum for HelloAlma.com.
Collaborate with Creative and Brand to increase testing velocity across message, audience, and creative assets.
Own growth forecasting, budget allocation, and reporting across paid and lifecycle channels for your line of business.
Partner with the centralized martech function (spanning systems such as Iterable, Salesforce, Marketo, Growsurf, and the website) to keep acquisition and lifecycle programs well-supported through a period of shared/evolving stack ownership.
Stay ahead of emerging channels and technologies — serving as a strategic thought partner to the COO and senior leadership on consumer growth strategy and investment decisions.
Member acquisition: Meet or exceed quarterly goals for new members completing their first visit through marketing-led acquisition.
Acquisition efficiency: Scale member growth within target customer acquisition cost and payback thresholds, measuring CAC against completed first visits.

Requirements

8+ years in performance marketing, demand generation, or growth marketing, with a minimum of 5 years in SaaS and/or high-growth environments, including senior leadership experience owning a consumer acquisition P&L at scale.
Deep familiarity with consumer growth dynamics and full-funnel strategy.
A track record of building and developing high-performing growth marketing teams.
Experience deploying AI-forward or AI-native marketing strategies and tooling.
A data-driven approach, with hands-on experience running structured experiments, A/B tests, and building repeatable playbooks from insights.
Strong MarTech and attribution fluency, including working effectively with a centralized/shared martech stack, incrementality testing, and privacy-preserving measurement.
A clear, direct communicator who can translate performance marketing topics for executives and non-expert stakeholders.
Comfort operating with some ambiguity around shared infrastructure ownership (martech stack, funnel dependencies with Product).

Benefits

We’re a remote-first company
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Lifestyle Spending Account for health, wellness, and family care
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through PerkSpot
EAP access through Aetna