6 weeks ago
Technical Marketing Manager, AppSec, Research and AI Security
Trail of Bits
USA (Remote)Full time$130K/yr – $160K/yr
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Technical Marketing Manager, AppSec, Research and AI Security
USA (Remote)
$130K/yr – $160K/yrMid LevelFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own content and demand gen storytelling for AppSec and AI security with multi channel publishing, event presence, and technical-to-business storytelling that moves pipeline.
- Own the content calendar and multi channel campaigns across technical and business audiences.
- Lead writing driven assets and case studies that bridge engineering output to market credibility.
- Turn technical content into social, blog, and event programs that fuel demand and enable sales.
Job Description
Responsibilities
- Track engineering output, tool releases, research papers, conference talks, milestones — and make sure each gets coverage. Blog post, social thread, newsletter mention, whatever fits.
- Work through the existing backlog of shipped tools and research that never got written up publicly.
- Create case studies, briefs, blog drafts, and marketing assets that work for both technical and business audiences. You’ll be writing, not just managing the pipeline.
- Partner with Technical Editing on content pipelines, especially around report publications and blog production, and provide additional writing capacity when the team needs it.
- Own the content calendar across practices. Coordinate publishing schedules so coverage is steady and nothing falls through the cracks.
- Social Media & Events
- Own social media across X, LinkedIn, and Bluesky. Maintain a consistent publishing cadence, engage with the community, and grow our audience. This is not a side task — it’s a core part of the job.
- Manage Trail of Bits’ presence at industry events and relevant conferences. This includes pre-event promotion, on-site coordination with speakers and partners, and post-event follow-up that captures leads and extends the content’s reach.
- Brief and prep engineers and leadership before external appearances so they show up ready.
- Demand Generation
- Plan and run multi-channel campaigns (social, email, webinars, conference activations) that drive pipeline.
- Collect and package customer proof points: testimonials, client logos, and case studies that support sales and credibility.
- Provide sales enablement support: collateral, competitive intel, and prospect research.
- Analytics & Reporting
- Improve upon existing baselines, track performance, and create a reporting rhythm so the team knows what’s working and where we should continue investing.
- Build dashboards and regular reporting cadences that connect marketing activity to pipeline and revenue outcomes.
- Own marketing attribution. Connect campaign spend and activity to sourced and influenced pipeline so we can see what’s actually driving results.
- Market Awareness
- Gather market intelligence through customer conversations, competitor monitoring, and community engagement that informs how we position our services.
- Keep tabs on shifts in AppSec, AI/ML Security, and R&E and flag opportunities to the broader team.
Requirements
- Marketing experience in AppSec, AI/ML Security, or Research & Engineering. Direct experience marketing or working in AppSec, AI/ML Security, or Research & Engineering. You know the landscape, the key players, and the technical conversations well enough to tell signal from noise. Required, not nice-to-have.
- Active public presence in security communities. Demonstrated experience engaging on X, LinkedIn, or Bluesky in AppSec, AI/ML security, or systems security conversations. You know where the conversations happen and what the community currently cares about.
- Technical writing for security audiences. Experience writing security-focused content for technical audiences, including security blogs, vulnerability research writeups, and tool documentation. The security research community will notice if your work doesn’t hold up.
- Demand generation at a security or developer tools company. Experience running demand generation campaigns that produced measurable pipeline outcomes at a security, blockchain, or developer tools company.
- Social media in security communities. Experience running social media as a primary channel in AppSec, AI/ML security, or developer security communities, with ownership of cadence, engagement, and audience growth.
- Developer-adjacent technical fluency. Technical fluency with GitHub, markdown, and tools like Claude Code. You don’t need a marketer-friendly UI to get your work done.
- Marketing reporting for security pipeline. Experience setting up dashboards and reporting cadences that connect security marketing activity to pipeline outcomes.
- HubSpot in a B2B security or devtools context. Hands-on experience with HubSpot or similar marketing automation, ideally at a security or developer tools company.
- AI tools for security content production. Experience using AI tools to accelerate security content production, research, and campaign execution.
Preferred
- Experience with analyst relations (Gartner, Forrester) or industry awards programs
- Experience in PR and crisis communications
- Experience in a professional services or consultancy environment
- Experience with customer journey mapping, client segmentation, S-curve analysis, or practice-level market positioning
- Experience structuring web content and proof points for AI discoverability and agent-ready evaluation
- Experience with NPS programs or customer feedback loops that inform marketing strategy
Benefits
- Empowered Living:
- - Competitive salary complemented by performance-based bonuses.
- - Fully company-paid insurance packages, including health, dental, vision, disability, and life.
- - A solid 401(k) plan with a 5% match of your base salary.
- - 20 days of paid vacation with flexibility for more, adhering to jurisdictional regulations.
- Nurturing New Beginnings:
- - 4 months of parental leave to cherish the arrival of new family members.
- - Our team is global and remote-first. However, if you are interested in moving to NYC, we offer $10,000 in relocation assistance to support your transition.
- Work & Life Enrichment:
- - $1,000 Working-from-Home stipend to create a comfortable and productive home office.
- - Annual $750 Learning & Development stipend for continuous personal and professional growth.
- - Company-sponsored all-team celebrations, including travel and accommodation, to foster community and recognize achievements.
- Community Impact:
- - Philanthropic contribution matching up to $2,000 annually.
Trail of Bits
5.0 Glassdoor
Since 2012, Trail of Bits has been the premier place for security experts to boldly advance security and address technology’s newest and most challenging risks.
Founded in 2012
New York, New York, USA
95 employees (2 in marketing)
100% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
58.8K
Traffic Source Mix
Search
30.3%
Direct
34.8%
Referral
30.3%
Social
3.3%
Paid
0.9%
Headcount Trend
Current headcount: ~95
Marketing Team
Marketing Team Size
2 (2% of company)
Median Career Experience
7 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1
