1 month ago
Global Head of Marketing, Instagram-Creators-Threads
Sarafu
San Francisco, CA (On-site)Full time$296K/yr – $356K/yr
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Global Head of Marketing, Instagram-Creators-Threads
San Francisco, CA (On-site)
$296K/yr – $356K/yrSenior LevelFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own portfolio-wide branding and GTM orchestration for multiple brands while scaling Creator Marketing and elevating AI-driven marketing effectiveness.
- Own the strategic plan and resource allocation across brands and maturity stages.
- Lead Creator Marketing as a scalable channel across Meta’s Family of Apps.
- Embed AI into strategy, measurement, and workflows to lift productivity and inform investment decisions.
Job Description
Responsibilities
- Set the strategic vision across the full portfolio.
- Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
- Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
- Shape brand evolution and competitive positioning & drive growth with critical audiences.
- Own the marketing strategy for important audiences across the portfolio.
- Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
- Build and scale the through-creator marketing model.
- Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
- Integrate AI into marketing strategy and operations.
- Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.
Sarafu
Sarafu is a digital commerce platform that solves supply chain problems for small and medium sized retail shops by ensuring consistent, reliable access to suppliers at the manufacturers suggested prices. Sarafu seeks to create efficiencies around transactions by better managing payments, deliveries, communication and transparency around pricing.
Dar es-Salaam, Dar es Salaam, TZA
30 employees (1 in marketing)
Traffic Signals
Monthly Visitors
6.5B
Monthly Google Ads Budget
$3.1M
Traffic Source Mix
Search
26.5%
Direct
67.8%
Referral
4.1%
Social
1.4%
Paid
0.1%
Headcount Trend
Current headcount: ~30
Marketing Team
Marketing Team Size
1 (3% of company)