Responsibilities

• Creative Ideation & Strategy: Develop engaging, conversion-focused ad concepts tailored to a 45+ demographic
• Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life
• Audience & Market Analysis: Monitor trends, competitor campaigns, and consumer insights to stay ahead of the curve
• Performance Optimization: Analyze ad performance, extract learnings, and apply data-driven insights to improve creative outputs
• A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high-performing assets
• Brand Consistency: Ensure all creatives align with our premium, vintage-inspired aesthetic while clearly communicating product value

Requirements

• Experience: 2+ years in a creative strategy role within e-commerce, DTC brands, or with campaigns targeting 45+ audiences
• Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus
• Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets
• Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences
• Collaboration & Communication: Strong teamwork skills and the ability to work cross-functionally with designers, editors, and marketers

Preferred

• Familiarity with other platforms a plus

Benefits

• Fully remote role with EST working hours
• Be part of a fast-growing eCommerce brand with big ambitions.
• Play a pivotal role in shaping the creative vision behind our paid media success
• Work in a collaborative, dynamic, and creative environment
• Opportunity to directly impact growth and performance with your creative ideas