2 weeks ago
Marketing Operations Specialist III
F5
Seattle, WA (Hybrid)Full time$97K/yr – $145K/yr
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Marketing Operations Specialist III
Seattle, WA (Hybrid)
$97K/yr – $145K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and optimize Marketo operations across campaigns, data governance, and integrations while partnering with Marketing and Salesforce teams to ensure deliverability, reporting, and compliant workflows.
- Lead lifecycle, lead scoring, and demand funnel maintenance
- Marketo-Salesforce integration, data governance, and platform maintenance
Job Description
Responsibilities
- Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo
- Provide day-to-day end user support on list imports, mass updates, Marketo Insights, data management and troubleshooting program errors
- Provide team lead support to assign out tickets, coordinate project efforts and prioritization, etc.
- Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs and consulting throughout the campaign on best practices, status, and reporting post-campaign
- Ensure email and SPAM compliance to manage deliverability up-time
- Serve as liaison between internal teams, providing needed information and fulfilling requests.
- Ensure the demand funnel including lead scoring and lead lifecycle is working properly, monitoring for issues and being proactive for fixes and logging issues accordingly
- Partner closely with the Digital team to ensure the connection with Salesforce is maintained
- Manage key integrations with Marketo, ensuring proper flow and connection – On24, BrightTalk, etc.
- Hep manage current opt-in/opt-out and all privacy policy and all compliance workflows
Requirements
- Deep understanding of Marketo Admin and Salesforce, MCE Required
- Experience maintaining and monitoring Marketo-Salesforce integration
- Passionate about solving challenges by leveraging technology solutions, including automating repetitive tasks with AI
- Strong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systems.
- Previous experience in a B2B SaaS environment preferred
- Maintain Marketo best practices including data governance, normalization and platform maintenance
- Strong communication skills, ability to provide instruction to audiences of varying technical backgrounds
- High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests, initiatives in various stages of completion.
- Strong reporting & data manipulation skills (Marketo Insights and Salesforce Reporting & Dashboard)
- 5+ years of experience in Marketing Operations/Automation roles
Benefits
- More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits
F5
3.8 Glassdoor
F5, Inc. (NASDAQ: FFIV) is the global leader that delivers and secures every app. Backed by three decades of expertise, F5 has built the industry’s premier platform—F5 Application Delivery and Security Platform (ADSP) —to deliver and secure every app, every API, anywhere: on-premises, in the cloud, at the edge, and across hybrid, multicloud environments. F5 is committed to innovating and partnering with the world’s largest and most advanced organizations to deliver fast, available, and secure digital experiences. Together, we help each other thrive and bring a better digital world to life.
Founded in 1996
Seattle, Washington, USA
6.1K employees (329 in marketing)
71% recommend to a friend
75% CEO approval
Traffic Signals
Monthly Visitors
953.2K
Monthly Google Ads Budget
$86.7K
Traffic Source Mix
Search
46.5%
Direct
42.5%
Referral
8.3%
Social
1.3%
Paid
1.3%
Headcount Trend
Current headcount: ~6.2K
Marketing Team
Marketing Team Size
244 (4% of company)
Marketing Roles Posted (Last 30 Days)
2
People
Funding
Last Raise
Post IPO Equity, 5 years ago
Funding History
- Nov 2020Post IPO Equity
- Sep 1998Series Unknown