3 days ago
Manager, Senior Field Marketing
Pernod Ricard North America
New York City, NY (Unknown)Full time$140K/yr – $174K/yr
Marketing jobs
1 marketing jobs
Manager, Senior Field Marketing
New York City, NY (Unknown)
$140K/yr – $174K/yrSenior Level7+ years expFull time
Posted 3 days ago
Job Summary
Own and drive field and area marketing planning, activation, and partnerships across assigned markets, shaping strategy, budget stewardship, and performance impact through cross-functional collaboration with Sales, Brand, and Distributor teams.
- Lead market activation planning, performance reviews, and learning for local programs
- Optimize A&P investments and partner collaborations to deliver measurable business results
- Coordinate with cross-functional partners to execute strategies and improve efficiency
Job Description
Responsibilities
- Strategic Planning & Commercial Alignment
- Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategies to consumer insights, business performance metrics, competitive trends, and local market opportunities.
- Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.
- Partner with Commercial Sales and regional leadership to identify growth opportunities and optimize advertising and promotion (A&P) investments to maximize return on investment.
- Drive continuous improvement of planning, reporting, budget management, and execution processes to increase efficiency, transparency, and consistency.
- Field Marketing Strategy & Execution
- Develop and execute market-specific activation plans that translate national brand priorities into impactful local programs.
- Provide oversight of priority initiatives, monitoring performance, market readiness, and execution quality while identifying opportunities for improvement.
- Establish clear objectives, timelines, accountability measures, and post-program learning processes to strengthen execution across markets.
- Partnership & Experiential Marketing
Requirements
- Bachelor’s degree required.
- 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
- Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results.
- Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies.
- Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.
- Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.
Benefits
- We offer employees great benefits and perks to toast to a life filled with support.
Pernod Ricard North America
PERNOD RICARD NORTH AMERICA is an investment management company based out of 12 PL DES ETATS UNIS, Paris, IĚ‚ledefrance, France.
Paris, ĂŽle-de-France, FRA
Salaries
Posted range
$140K/yr – $174K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
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