5 days ago
Marketing - Retail Marketing Manager
Clarks
Needham, MA (On-site)Full time$70K/yr – $90K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing - Retail Marketing Manager
Needham, MA (On-site)
$70K/yr – $90K/yrMid LevelFull time
Posted 5 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive the Americas retail marketing program, coordinating with marketing, operations and digital teams to drive traffic, loyalty, and sales across stores within budget.
Job Description
Responsibilities
- Partner with the Director of Marketing and VP of Retail to develop and activate the retail marketing strategy.
- Develop programs to drive traffic and sales to Clarks Americas full-price and outlet stores with a focus on digital tactics.
- Look for ways to incentivize our loyal Clarks consumers through our in-store loyalty program. Develop programs to reach our existing consumer while also attracting new consumers for future growth opportunity.
- Own and drive the regional trade planning calendar by partnering with functional input teams and incorporating global and regional direction.
- Collaborate with BU Marketing and Global Marketing counterparts to ensure Americas retail needs are considered in development of creative assets.
- Develop and manage the monthly in-store communication package to support campaign activation, visual marketing direction and sales opportunities.
- Develop and deliver direct retail marketing campaign programming, creative brief and communications on time and with excellence.
- Collaborate with ecommerce/digital marketing to deliver cohesive and coordinated consumer communication and promotional strategies and tactics.
- Develop, execute, optimize and evaluate mall/local/store marketing opportunities ensuring they fall within financial budgets.
- Coordinate with retail operations & merchandising teams to deliver effective field communication & direction seeking continuous improvement opportunities and ensure brand and product stories come to life in retail stores.
Requirements
- Strong and effective creative project management and ability to lead and direct internal and external resources
- Clearly demonstrated ability to organize and deliver time sensitive projects independently
- Budget management and demonstrated ability to work within budget parameters to deliver projects on or under-budget
- Proficient in Microsoft Office (Word/Excel/PowerPoint).
- Excellent verbal and written communication skills (proven ability to manage up and across a matrixed org)
- Ability to manage time and multiple priorities
- Ability to think through options and make recommendations
- Inquisitive mind and drive to continuously improve on past results
- Stay up to date on new marketing trends and technologies and have a pulse on the competitive landscape
- Self-motivated
Clarks
3.7 Glassdoor
It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet. We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.
Street, England, GBR
6.4K employees (156 in marketing)
61% recommend to a friend
67% CEO approval
Traffic Signals
Monthly Visitors
5.5M
Monthly Google Ads Budget
$123.3K
Traffic Source Mix
Search
39.3%
Direct
52.5%
Referral
3.7%
Social
2.1%
Paid
2.3%
Headcount Trend
Current headcount: ~6.4K
Marketing Team
Marketing Team Size
156 (2% of company)
Median Career Experience
13 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Sharon Lee
Head of Global Talent Acquisition
At the company for 4 years 3 months
Erica Crosby
Director of Marketing, Americas
At the company for 1 year 6 months
Mario Protano
Director of Performance Marketing
At the company for 1 year 1 month
Joseph Phan
Performance Marketing Manager
At the company for 1 year 11 months
Funding
Last Raise
Private Equity, 38 years ago
Funding History
- Jan 1988Private Equity