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3 days ago

Senior Marketing Analytics Specialist

Wawa

Media, PA (Unknown)Full time

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1 jobs
Wawa logo

Senior Marketing Analytics Specialist

Wawa

Media, PA (Unknown)

In-houseFull-timeSenior level5+ years exp.
3 days ago
Wawa logo
Wawa

Senior Marketing Analytics Specialist

Media, PA (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own and advance certified analytics partnerships across key business domains, translating questions into actionable models, driving trust and business impact, and guiding analysts and governance to enable data-driven decisions.

  • Partner with stakeholders to frame problems and identify opportunities.
  • Lead analysts and contribute to governance and reusable assets.
  • Champion data-driven decision making and communicate findings with credibility.

Job Description

Responsibilities

  • Apply standard analytics approaches, methodologies, and skill sets to the organization’s highest-impact and most complex business domains, ensuring work is consistent, trusted, repeatable, and aligned to enterprise analytics standards.
  • Develop deep understanding of assigned business domain priorities, operating models, decision processes, data needs, performance drivers, and pain points in order to become a trusted analytics partner.
  • Partner with business stakeholders to clarify goals, frame complex business problems, identify analytical opportunities, and determine how analytics can improve decisions, outcomes, and execution.
  • Explain what happened and why by identifying performance drivers, customer or operational behavior changes, root causes, trends, patterns, relationships, and business implications.
  • Translate business questions into analytical approaches, statistical or predictive models, confidence measures, and actionable insights that help stakeholders achieve goals and solve complex problems.
  • Quantify business impact, validate data quality, assess analytical confidence, and communicate the credibility, assumptions, limitations, and recommended use of analytical findings.
  • Work with common enterprise analytics tools, data platforms, reporting solutions, and development practices to promote consistency across certified analytics delivery and embedded analytics teams.
  • Partner with Planning & Analysis, business leaders, and functional teams to maintain clear role boundaries and handoffs: Certified Analytics provides trusted facts, insight, measurement, and models; business and P&A partners convert those insights into decisions, forecasts, plans, and execution.
  • Stay educated on emerging analytics technologies, tools, methods, and industry practices; assess how new capabilities may improve analytical quality, speed, automation, adoption, or business impact.
  • Lead more junior analysts through new methodologies, analytical approaches, tool usage, documentation practices, quality standards, and business problem-solving techniques.

Requirements

  • Bachelor’s degree in Analytics, Business, Information Systems, Finance, Statistics, Data Science, Computer Science, or related field preferred.
  • Minimum five years of experience in analytics, business intelligence, reporting, data strategy, data governance, or related analytical function.
  • Experience leading complex analytics projects, partnering with business stakeholders, gathering requirements, validating results, and translating insights into recommendations.
  • Retail, convenience, foodservice, consumer products, finance, merchandising, operations, marketing, or customer analytics experience preferred.

Preferred

  • Bachelor’s degree in Analytics, Business, Information Systems, Finance, Statistics, Data Science, Computer Science, or related field preferred.
  • Retail, convenience, foodservice, consumer products, finance, merchandising, operations, marketing, or customer analytics experience preferred.
  • Experience contributing to analytics learning programs, analyst certification paths, dashboard standards, data literacy programs, or communities of practice preferred.
  • Knowledge of modern analytics operating models, embedded analytics teams, governed self-service analytics, data governance, certified reporting, and enterprise KPI management preferred.
Wawa logo

Wawa

Wawa is a collective mobility experience in a technological platform that works through an APP, and from where people and companies have access to mobility circuits that cover the areas and locations with the highest circulation in cities, relieving vehicle fleets and improving the quality of life of citizens.This analysis of the transportation needs that exist in the cities where we operate, allows us to offer shared transfers in our own units and those of partners, which optimize the way in which people carry out their daily transfers, thus creating a balance between demand and supply.This change in the paradigm in the way in which the pains of collective mobility are solved has allowed LaWaWa rapid growth within the Caribbean region of Latin America, currently having a presence in 6 cities in Venezuela, Guatemala and Colombia, serving more than 90,000 users between its B2C and B2B solutions.🇪🇸Wawa es una experiencia de movilidad colectiva basada en una plataforma tecnológica que funciona a través de una aplicación, desde la cual personas y empresas pueden acceder a circuitos de movilidad que cubren las zonas y ubicaciones de mayor afluencia en las ciudades, aliviando las flotas vehiculares y mejorando la calidad de vida de los ciudadanos.Este análisis de las necesidades de transporte existentes en las ciudades donde operamos nos permite ofrecer traslados compartidos en unidades propias y de aliados, optimizando la forma en que las personas realizan sus desplazamientos diarios y creando así un equilibrio entre la demanda y la oferta.El cambio de paradigma en la manera de resolver los desafíos de la movilidad colectiva ha permitido a LaWawa un rápido crecimiento dentro de la región del Caribe latinoamericano, contando actualmente con presencia en seis ciudades de Venezuela, Guatemala y Colombia, y atendiendo a más de 90.000 usuarios entre sus soluciones B2C y B2B.

Founded in 2021
Miranda State, VEN
164 employees (7 in marketing)
acortar.link/koShim

Marketing Team

Marketing Team Size
7 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$161
Traffic Source Mix
Search
57.9%
Direct
35.9%
Referral
2.7%
Social
3.3%
Paid
0.2%

Headcount Trend

Current headcount: ~164

Links

acortar.link/koShimLinkedIn