Own end-to-end author recruitment, content marketing, and audience development for journal growth, delivering campaigns, analytics, and cross-functional collaboration to boost submissions, usage, and revenue.

Job Description

Responsibilities

Partner with Institutional Licensing, publishing, and editorial teams to align author acquisition and content marketing strategies with broader journal growth, usage, and subscription objectives.
Identify opportunities to strengthen journal reputation and research impact through strategic author recruitment, community engagement, content promotion, and audience development activities.
Monitor and analyze submissions, publication performance, author engagement, campaign effectiveness, usage, and market trends to identify opportunities for growth and inform strategic decision-making.
Contribute to the development and execution of marketing strategies and campaigns designed to increase high-quality submissions and support journal revenue goals.
Develop marketing initiatives that increase awareness, engagement, and usage of journal content among key research communities, supporting journal reputation and institutional value.
Prepare presentations for stakeholders, communicating campaign performance, key metrics, market insights, and progress toward journal objectives.
Collaborate with internal stakeholders to conduct audience and author research, identify market opportunities and gaps, and develop targeted marketing plans to address them.
Coordinate the development of marketing collateral and promotional assets in partnership with design and content teams.
Stay current on developments in scholarly publishing, research communications, marketing technologies, and industry best practices.

Requirements

Bachelor's degree in marketing, communications, scientific publishing, or a related field.
Five or more years of experience in academic marketing or a related discipline.
Demonstrated success developing and executing marketing campaigns that drive audience engagement and measurable results.
Knowledge of the scholarly publishing landscape, author acquisition strategies, and the institutional library marketplace.
Strong written and verbal communication skills, with the ability to engage effectively with internal and external stakeholders.
Experience managing email marketing, digital campaigns, webinars, conferences, and other audience engagement initiatives.
Ability to manage multiple projects, priorities, and deadlines across a portfolio of journals.
Experience utilizing a variety of marketing channels and platforms, including digital, social media, email, and content marketing.
Exceptional interpersonal skills and a commitment to fostering positive working relationships across diverse teams and stakeholders
Highly organized and self-motivated

Benefits

The anticipated initial rate of compensation for this position is between $80,000 – $85,000 per year. AAAS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and life insurance, each subject to the terms of the applicable program.

AAAS

The American Association for the Advancement of Science (AAAS) is an international non-profit organization dedicated to advancing science around the world by serving as an educator, leader, spokesperson and professional association. In addition to organizing membership activities, AAAS publishes Science magazine and the Science family of journals, as well as many scientific newsletters and reports, and spearheads programs that raise the bar of understanding for science worldwide.AAAS seeks to "advance science, engineering, and innovation throughout the world for the benefit of all." To fulfill this mission, the AAAS Board has set the following goals: - Advance scientific excellence and achievement- Foster equity and inclusion for scientific excellence- Build trust among scientists and communities- Catalyze progress where science meets policy

Washington, Wisconsin, USA

1K employees (201 in marketing)

www.aaas.org

Traffic Signals

Monthly Visitors

397.8K

Monthly Google Ads Budget

$30.3K

Traffic Source Mix

47.1%

Direct

40.6%

Referral

10.1%

Social

1.4%

Paid

0.6%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size

167 (16% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$626.6K

Last Raise

$626.6K

Grant, 3 years ago

Funding History

Nov 2022
Grant • $626.6K

Recent News

AAAS honors 4 faculty as fellows

Dec 9, 2025 • The University of North Carolina at Chapel Hill

2025 AAAS Kavli Science Journalism Award winners named

Nov 13, 2025 • American Association for the Advancement of Science (AAAS)

Jamieson Delivers AAAS Carey Lecture on Preempting Misconceptions About Science

Oct 28, 2025 • Annenberg Public Policy Center

Responsibilities

Partner with Institutional Licensing, publishing, and editorial teams to align author acquisition and content marketing strategies with broader journal growth, usage, and subscription objectives.
Identify opportunities to strengthen journal reputation and research impact through strategic author recruitment, community engagement, content promotion, and audience development activities.
Monitor and analyze submissions, publication performance, author engagement, campaign effectiveness, usage, and market trends to identify opportunities for growth and inform strategic decision-making.
Contribute to the development and execution of marketing strategies and campaigns designed to increase high-quality submissions and support journal revenue goals.
Develop marketing initiatives that increase awareness, engagement, and usage of journal content among key research communities, supporting journal reputation and institutional value.
Prepare presentations for stakeholders, communicating campaign performance, key metrics, market insights, and progress toward journal objectives.
Collaborate with internal stakeholders to conduct audience and author research, identify market opportunities and gaps, and develop targeted marketing plans to address them.
Coordinate the development of marketing collateral and promotional assets in partnership with design and content teams.
Stay current on developments in scholarly publishing, research communications, marketing technologies, and industry best practices.

Requirements

Bachelor's degree in marketing, communications, scientific publishing, or a related field.
Five or more years of experience in academic marketing or a related discipline.
Demonstrated success developing and executing marketing campaigns that drive audience engagement and measurable results.
Knowledge of the scholarly publishing landscape, author acquisition strategies, and the institutional library marketplace.
Strong written and verbal communication skills, with the ability to engage effectively with internal and external stakeholders.
Experience managing email marketing, digital campaigns, webinars, conferences, and other audience engagement initiatives.
Ability to manage multiple projects, priorities, and deadlines across a portfolio of journals.
Experience utilizing a variety of marketing channels and platforms, including digital, social media, email, and content marketing.
Exceptional interpersonal skills and a commitment to fostering positive working relationships across diverse teams and stakeholders
Highly organized and self-motivated

Benefits

The anticipated initial rate of compensation for this position is between $80,000 – $85,000 per year. AAAS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and life insurance, each subject to the terms of the applicable program.