Own the end-to-end digital strategy and execution for destination and campaign initiatives, partnering across teams to translate strategy into actionable deliverables and optimize guest journeys.

Lead development of digital strategy for campaigns and destinations
Coordinate cross-functional partnerships to ensure guest-first experiences
Synthesize data and testing insights to scale effective variations

Job Description

Responsibilities

Lead the development of digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
Serve as the primary strategic partner for assigned programs, ensuring business goals are reflected in digital approaches across all consumer touchpoints.
Create Strategic Input Documents for campaigns and destination programs, including journey maps, SEO requirements, personalization strategies, and tactical page planning, ensuring seamless integration and consistency across all stages of the guest lifecycle.
Participate in and, where appropriate, lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to align on guest-first experience enhancements.
Collaborate with marketing, content, product, analytics, and technology teams to translate strategy into actionable digital deliverables and ensure channel integration.
Review campaign and experience performance across web and app platforms; interpret analytics to produce actionable insights and influence optimizations.
Conduct competitive and cross-industry benchmarking to inform innovation and maintain Universal’s leadership in digital guest experience.
Define and prioritize testing strategies (including A/B, personalization, and usability tests) aligned to key campaign and destination objectives. Synthesize learnings and work with partners to scale winning variants into templates and best practices.
Partner with internal product and platform teams to document and communicate web/app requirements that support new destination capabilities and functionality.
Champion continuous improvement by identifying pain points and gaps in experience delivery, and driving backlog refinement and enhancements.

Requirements

Bachelor’s degree in Marketing, Communications, Business or Advertising is required. Master’s degree is a plus.
3+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms.
Strong project management, prioritization, and organizational skills with high attention to detail—especially in fast-paced, deadline-driven environments.
Excellent problem-solving and stakeholder management skills; able to anticipate risks, identify solutions, and drive execution independently.
Exceptional written and verbal communication skills; able to explain technical concepts to marketing partners and present insights or recommendations clearly.
Demonstrated ability to manage multiple workstreams simultaneously and follow through on open issues.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); advanced Excel and PowerPoint experience is a plus.
Strong interpersonal skills and ability to build collaborative, productive relationships across functions.

Preferred

Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM).
Exposure to A/B or multivariate testing, usability testing, or personalization platforms.
Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates.
Background in business analysis or digital product support is a plus.

Universal Orlando Resort

For years, we’ve been creating a legacy of unforgettable experiences for our Guests. Our Guests are immersed into the sights and sounds of some of the greatest movies and most legendary stories, and our Team Members are the ones who help make those incredible experiences come alive. Our Team Members realize that delivering world-class service is more than just an expectation... It’s The Universal Way. It’s who we are. It’s what we do. And it’s the reason we strive to be recognized as the number one entertainment destination in the world.As a part of the COMCAST NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they create them! At Universal Orlando ResortTM, we create a balanced and rewarding work environment while encouraging individual growth and development. As a Team Member, we’ll partner with you to help identify your personal goals and provide career guidance. Best of all, it’s our philosophy to always try and promote from within first. Now, what could be more promising than that!It’s a big Universe. Where do you fit in?

Founded in 1990

Orlando, Florida, USA

13K employees (1,923 in marketing)

UniversalOrlandoJobs.com

Traffic Signals

Monthly Visitors

1.1M

Traffic Source Mix

33.4%

Direct

44.8%

Referral

14.9%

Social

4.9%

Paid

1.8%

Headcount Trend

Current headcount: ~12.5K

Marketing Team

Marketing Team Size

1,438 (11% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Lead the development of digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
Serve as the primary strategic partner for assigned programs, ensuring business goals are reflected in digital approaches across all consumer touchpoints.
Create Strategic Input Documents for campaigns and destination programs, including journey maps, SEO requirements, personalization strategies, and tactical page planning, ensuring seamless integration and consistency across all stages of the guest lifecycle.
Participate in and, where appropriate, lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to align on guest-first experience enhancements.
Collaborate with marketing, content, product, analytics, and technology teams to translate strategy into actionable digital deliverables and ensure channel integration.
Review campaign and experience performance across web and app platforms; interpret analytics to produce actionable insights and influence optimizations.
Conduct competitive and cross-industry benchmarking to inform innovation and maintain Universal’s leadership in digital guest experience.
Define and prioritize testing strategies (including A/B, personalization, and usability tests) aligned to key campaign and destination objectives. Synthesize learnings and work with partners to scale winning variants into templates and best practices.
Partner with internal product and platform teams to document and communicate web/app requirements that support new destination capabilities and functionality.
Champion continuous improvement by identifying pain points and gaps in experience delivery, and driving backlog refinement and enhancements.

Requirements

Bachelor’s degree in Marketing, Communications, Business or Advertising is required. Master’s degree is a plus.
3+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms.
Strong project management, prioritization, and organizational skills with high attention to detail—especially in fast-paced, deadline-driven environments.
Excellent problem-solving and stakeholder management skills; able to anticipate risks, identify solutions, and drive execution independently.
Exceptional written and verbal communication skills; able to explain technical concepts to marketing partners and present insights or recommendations clearly.
Demonstrated ability to manage multiple workstreams simultaneously and follow through on open issues.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); advanced Excel and PowerPoint experience is a plus.
Strong interpersonal skills and ability to build collaborative, productive relationships across functions.

Preferred

Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM).
Exposure to A/B or multivariate testing, usability testing, or personalization platforms.
Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates.
Background in business analysis or digital product support is a plus.