4 days ago
Content Specialist
Goodwill of Central and Northern Arizona
USA (On-site)Full time
Marketing jobs
2 marketing jobs
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Content Specialist
USA (On-site)
$58K/yr - $67K/yr (Est.)Mid Level3+ years expFull time
Posted 4 days ago
Job Summary
Own and refine organization-wide copy across campaigns, brand voice, and storytelling, collaborating with internal teams and agency partners to create engaging content that drives traffic, events, and mission awareness.
Job Description
Responsibilities
- Brainstorms content and writes copy for organization campaigns including bi-monthly job seeker e-blasts, print and online advertisements, brochures, web copy, and additional creative outlets.
- Provides consistency across internal and external communications for brand voice and messaging.
- Writes content that drives traffic to retail stores, captures attention for hiring sprees and other events, and brings awareness to Goodwill’s mission.
- Develops and updates key brand messaging through creative writing for various platforms including, blogs, emails, and text campaigns, and assists with content for social media platforms and video creation.
- Works with the in-house and agency teams to create persuasive and engaging content that drives conversations and gets remembered.
- Maintains a process for securing mission and writing-related success stories and continues to find ways to integrate into Goodwill’s storytelling process.
- Supports outlining of project timelines and collaborates with the marketing team to determine project components and due dates.
- Develops general organizational content including annual reports, website content, organization nominations, and more.
- Works with various individuals throughout the organization to support the crafting of written messages to a wide variety of audiences.
- Turns complex information into engaging, informative, and memorable content that connects with multiple audiences.
Requirements
- Bachelor's Degree or equivalent experience in, Marketing, Advertising, Communications, English, Anthropology, Business, or another related field, required.
- Minimum 3 years’ advertising agency experience as a Marketing Copywriter and/or Content Creator, developing copy and visuals for digital ad campaigns, email marketing, internal communications, leadership communications, and blogs/websites.
- Demonstrated excellence in written communication skills, including AP, news, business, persuasive writing, and writing for varied forms of media.
- Strong grammatical, proofreading and consistency using and creating style guides.
- Excellent interpersonal and presentation skills including proven effectiveness in one-on-one, group communications, and media relations.
- Demonstrated project management skills and strong attention to detail.
- Strong history of quickly building relationships, gaining credibility and partnering with department leaders and peers.
- Excellent internet search and navigation techniques required.
- Strong organizational skills.
- Strong MS Office skills.
Benefits
- 5 Medical Plans
- Employer Funded Health Reimbursement Account (HRA)
- 3 Dental Plans
- Vision Plan
- 401K
- Employer Paid Life Insurance
- Employee Assistance Program (EAP)
- Paid Time Off; Sick and Vacation
- Paid Holidays
Goodwill of Central and Northern Arizona
Goodwill of Central and Northern Arizona is one of the oldest and largest non-profit organizations in the state, and a nationally recognized leader in the human services field. For more than 65 years, we have provided job training and employment programs to Arizonans in need through the sale of donated goods in our retail thrift stores.Currently employing more than 4,000 individuals throughout central and northern Arizona, and with annual revenue in excess of $100 million, Goodwill of Central and Northern Arizona is an innovator in the retail industry, and a top provider of education and employment placement services.
Salaries
SalaryGuide estimate
$58K/yr – $67K/yr
Modelled from 3 comparable roles.
Marketing Team
Marketing Team Size
123 (3% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
114.7K
Monthly Google Ads Budget
$106.9K
Traffic Source Mix
Search
47.4%
Direct
44.5%
Referral
5.1%
Social
1.8%
Paid
1.1%
Headcount Trend
Current headcount: ~4K