7 weeks ago
Director, B2B Communications
Samsung India
Los Angeles, CA (Hybrid)Full time$200K/yr – $230K/yr
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Director, B2B Communications
Los Angeles, CA (Hybrid)
$200K/yr – $230K/yrDirector/Executive12+ years expFull time
Posted 7 weeks ago
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Job Summary
Own and drive Samsung Ads PR with a sharp focus on leadership positioning, executive storytelling, and cross-functional orchestration across media, product marketing, and agencies.
- Strategic PR leadership: shape messaging, executive communications, and speaking opportunities to raise industry visibility.
- Operations and governance: manage approvals, assets, crisis planning, and weekly marketing comms cadence.
- Media relations and partnerships: build reporter relationships, refresh pitches and media lists, and align on talking points with product marketing.
Job Description
Responsibilities
- Direct strategic B2B initiatives to promote Samsung Ads leadership position and innovative portfolio of Ads solutions to clients, agencies and industry members.
- Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
- Monitor daily press coverage for Samsung Ads and stay apprised of relevant industry news and innovations in the CTV sector.
- Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
- Draft executive keynotes, press announcements, executive quotes, blogposts and more.
- Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
- Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
- Maintain and organize a database of all press assets and images for easy access.
- Support marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
- Align with product marketing leads on product messaging and key talking points to include in press materials.
Requirements
- 12+ years of experience in PR/communications with a deep knowledge of ad tech. Agency experience is preferred, but not required.
- Residence in the tri-state area with the ability to work from the NYC office regularly.
- Proven track record for developing and executing comprehensive PR strategies.
- Extensive understanding of the CTV landscape and advertising platforms.
- Superior written and verbal communication skills.
- Executive presence, with the ability to influence and provide counsel to leadership.
- Experience creating and presenting strategy plans and recap decks to track performance towards goals. Must have proficiency in deck creation and design.
- Experience with risk mitigation, privacy and corporate reputation management.
- Foundational knowledge in other communications channels, including social media and email.
Samsung India
3.7 Glassdoor
Welcome to the official Samsung India LinkedIn page - a place to discover the latest Samsung brand stories, events, innovative technologies, and more.For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span across TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.
Founded in 2012
Gurugram, Haryana, IND
6.8K employees (230 in marketing)
64% recommend to a friend
64% CEO approval
Recent Ads
Traffic Signals
Monthly Visitors
838.7M
Monthly Google Ads Budget
$3M
Traffic Source Mix
Search
59.3%
Direct
31.8%
Referral
5.6%
Social
1%
Paid
2.2%
Headcount Trend
Current headcount: ~6.8K
Marketing Team
Marketing Team Size
230 (3% of company)
Marketing Roles Posted (Last 30 Days)
3