7 days ago
PPC Specialist (Contract)
Market My Market
Charlotte, NC (Remote)Contract$38K/yr – $40K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
PPC Specialist (Contract)
Charlotte, NC (Remote)
$38K/yr – $40K/yrMid Level3+ years expContract
Posted 7 days ago
Job Summary
Own and optimize paid media performance across client accounts, focusing on KPI monitoring, bid management, keyword and landing-page testing, and data-driven optimization to improve conversions and efficiency.
- Own performance KPIs and reporting
- Lead optimization and testing initiatives
Job Description
Responsibilities
- Monitor account KPIs on a daily/semi-daily basis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
- Track and optimize conversion rate fluctuations with a minimum target of 5-10% improvement
- Manage total conversions and cost per conversion to maintain efficiency targets
- Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
- Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance
- Segment conversion actions at campaign, ad group, and keyword levels to understand lead sources
- Review leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisions
- Pause non-performing keywords and add converting keywords identified through search terms reports
- Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords
- Enable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
Requirements
- 1-3 years of hands-on Google Ads management experience
- Proven track record of managing multiple PPC accounts simultaneously and driving measurable results
- Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager
- Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
- Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
- Strong communication skills with ability to present performance data and insights to clients and internal teams
Preferred
- Google Ads certification preferred
- Experience with Local Services Ads is a plus
- Bachelor's degree in Marketing, Business, or related field preferred
Market My Market
4.1 Glassdoor
Market My Market empowers entrepreneurial professionals through business to consumer local professional business development. Digital marketing agency specializing in small to medium-sized medical offices, dental offices, and law firms with a focus on personal injury, family, criminal defense, and employment law. All emails from our team will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.
Founded in 2012
Orlando, FL, US
92 employees (27 in marketing)
66% recommend to a friend
Salaries
Posted range
$38K/yr – $40K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
25 (27% of company)
Median Career Experience
12 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
9.7K
Traffic Source Mix
Search
33.3%
Direct
44.6%
Referral
13.2%
Social
4.8%
Paid
1.7%
Headcount Trend
Current headcount: ~93