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Marketing jobs

7 marketing jobs

3 days ago

Director, Park Media

SeaWorld

Williamsburg County, SC (On-site)Full time$90K/yr – $105K/yr

3 months ago

Marketing Summer Intern

SeaWorld

San Diego, CA (On-site)Full time

3 months ago

Marketing Manager, Social & Content

SeaWorld

Orlando, FL (On-site)Full time

4 months ago

Summer Internship - Marketing & Public Relations

SeaWorld

Orlando, FL (On-site)Part time

4 months ago

Marketing Specialist

SeaWorld

Tampa, FL (On-site)Full time

4 months ago

eCommerce Operations Analyst

SeaWorld

Orlando, FL (On-site)Full time

4 months ago

Entertainment Specialist (Creative Productions), Part-Time, SeaWorld San Diego

SeaWorld

San Diego, CA (Unknown)Part time

All marketing roles in the US

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All marketing roles in the US

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7 jobs

Director, Park Media

SeaWorld

Williamsburg County, SC (On-site)

$90K/yr - $105K/yrIn-houseFull-timeDirector/executive8+ years exp.

3 days ago

Marketing Summer Intern

SeaWorld

San Diego, CA (On-site)

In-houseFull-timeIntern/new grad

3 months ago

Marketing Manager, Social & Content

SeaWorld

Orlando, FL (On-site)

In-houseFull-timeMid level3+ years exp.

3 months ago

Summer Internship - Marketing & Public Relations

SeaWorld

Orlando, FL (On-site)

In-housePart-timeIntern/new grad

4 months ago

Marketing Specialist

SeaWorld

Tampa, FL (On-site)

In-houseFull-timeIntern/new grad2+ years exp.

4 months ago

eCommerce Operations Analyst

SeaWorld

Orlando, FL (On-site)

In-houseFull-timeMid level5+ years exp.

4 months ago

Entertainment Specialist (Creative Productions), Part-Time, SeaWorld San Diego

SeaWorld

San Diego, CA (Unknown)

In-housePart-timeEntry level

4 months ago

SeaWorld

Director, Park Media

Williamsburg County, SC (On-site)

$90K/yr – $105K/yrDirector/Executive8+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

This role leads the paid media strategy, integrated marketing execution, and data-driven measurement, guiding teams and partners to optimize multi-channel campaigns across brand and performance objectives.

Own annual paid media strategy, budget and investment allocation across multiple channels.
Lead a marketing team delivering media execution, content, partnerships, and creative across paid/owned/earned.
Build forecasting models, attribution, incrementality, and dashboards to inform investment decisions.

Job Description

Responsibilities

Media Strategy & Investment - Develop and lead the annual paid media strategy, budget, and investment allocation across TV, radio, OOH, print, direct mail, paid search, social, CTV/OTT, streaming, digital audio, programmatic, and emerging platforms. - Balance upper-funnel brand building with lower-funnel demand generation across the full customer journey. - Partner with agency teams on planning, negotiation, and performance optimization. - Build forecasting models and measurement frameworks (attribution, incrementality, MMM) to guide investment decisions.
Integrated Marketing Execution - Lead a team responsible for the full range of marketing execution that supports media performance — content and social channels, promotional partnerships, and creative/design output — ensuring consistency across paid, owned, and earned channels. - Direct campaign planning and channel strategy in support of seasonal initiatives, promotional calendars, and major park priorities. - Champion a test-and-learn culture across audiences, creative, messaging, and channels.
Data, Measurement & Reporting - Monitor KPIs including attendance, admissions revenue, ROAS, CAC, LTV, and incremental revenue. - Build executive dashboards that communicate marketing effectiveness and optimization opportunities. - Partner with CRM and Consumer Insights to leverage first-party data for targeting and personalization.
Team & Stakeholder Leadership - Lead, mentor, and develop a marketing team spanning media, content, and partnerships functions, fostering accountability and professional growth. - Manage relationships with agency, publisher, and technology partners, holding them accountable for performance and innovation. - Present strategic recommendations and results to senior leadership. - Stay current on media innovation, AI-enabled marketing, privacy regulation, and measurement practices. - Perform other duties as assigned.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.
MBA or Master's degree preferred.
7-10+ years of progressive experience in integrated media and performance marketing.
5+ years managing and developing high-performing marketing teams.
Proven success managing multi-million-dollar budgets and delivering measurable growth.
Experience with marketing analytics, attribution, forecasting, and measurement frameworks.
Theme park, attraction, hospitality, or entertainment industry experience preferred.
Deep knowledge of the omnichannel media ecosystem alongside a strong understanding of content, social, and partnership marketing.
Financial acumen managing large budgets and optimizing ROI.
Strategic thinker balancing brand building with short-term performance.

Preferred

MBA or Master's degree preferred.

Benefits

Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts

SeaWorld

SeaWorld takes families below the surface and above their expectations, while immersing guests in the mysteries of the sea from up-close animal experiences and unforgettable performances, to the next generation of thrills. SeaWorld helps vacation adventures become lifelong memories. Come celebrate the wonders of the sea.

Founded in 1964

2.5K employees (271 in marketing)

SeaWorld.com

Traffic Signals

Monthly Visitors

2.6M

Monthly Google Ads Budget

$149.7K

Traffic Source Mix

53.9%

Direct

38%

Referral

5.7%

Social

0.8%

Paid

1.4%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size

157 (6% of company)

Median Career Experience

19 years

Median Tenure

9.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Jackie Plaza

Vice President Marketing California

At the company for 2 years 4 months

Recent News

SeaWorld San Antonio to debut Texas’ first inverted family coaster

Oct 14, 2025 • KSAT

SeaWorld Orlando at Night: Why the Park Shines After Dark

Oct 3, 2025 • Orlando Informer

SeaWorld Orlando launches 2026 annual pass with best benefits ever

Sep 26, 2025 • Amusement Today

Responsibilities

Media Strategy & Investment - Develop and lead the annual paid media strategy, budget, and investment allocation across TV, radio, OOH, print, direct mail, paid search, social, CTV/OTT, streaming, digital audio, programmatic, and emerging platforms. - Balance upper-funnel brand building with lower-funnel demand generation across the full customer journey. - Partner with agency teams on planning, negotiation, and performance optimization. - Build forecasting models and measurement frameworks (attribution, incrementality, MMM) to guide investment decisions.
Integrated Marketing Execution - Lead a team responsible for the full range of marketing execution that supports media performance — content and social channels, promotional partnerships, and creative/design output — ensuring consistency across paid, owned, and earned channels. - Direct campaign planning and channel strategy in support of seasonal initiatives, promotional calendars, and major park priorities. - Champion a test-and-learn culture across audiences, creative, messaging, and channels.
Data, Measurement & Reporting - Monitor KPIs including attendance, admissions revenue, ROAS, CAC, LTV, and incremental revenue. - Build executive dashboards that communicate marketing effectiveness and optimization opportunities. - Partner with CRM and Consumer Insights to leverage first-party data for targeting and personalization.
Team & Stakeholder Leadership - Lead, mentor, and develop a marketing team spanning media, content, and partnerships functions, fostering accountability and professional growth. - Manage relationships with agency, publisher, and technology partners, holding them accountable for performance and innovation. - Present strategic recommendations and results to senior leadership. - Stay current on media innovation, AI-enabled marketing, privacy regulation, and measurement practices. - Perform other duties as assigned.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.
MBA or Master's degree preferred.
7-10+ years of progressive experience in integrated media and performance marketing.
5+ years managing and developing high-performing marketing teams.
Proven success managing multi-million-dollar budgets and delivering measurable growth.
Experience with marketing analytics, attribution, forecasting, and measurement frameworks.
Theme park, attraction, hospitality, or entertainment industry experience preferred.
Deep knowledge of the omnichannel media ecosystem alongside a strong understanding of content, social, and partnership marketing.
Financial acumen managing large budgets and optimizing ROI.
Strategic thinker balancing brand building with short-term performance.

Preferred

MBA or Master's degree preferred.

Benefits

Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts