Support the development and execution of marketing programs by assisting cross-functional teams in brand positioning, advertising campaigns, social strategy, and budget management, while driving brand health analysis and local market initiatives.

Job Description

Responsibilities

Assist in the development and implementation of short and long-term marketing objectives and strategies.
Assist Brand Manager and Consumer Insights Team in the fine tuning of brand positioning and consumer targets.
Assist Brand Manager and relevant cross-functional teams in developing and executing integrated all-in programs.
Participate in the creative development process and support execution of all national and local advertising campaigns across all channels.
Lead, alongside other ABMs peers, brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals.
Lead Beer Brand Family organic social strategy and implementation, working alongside agency of record to deliver digital-first content in support of our brand & sub-brand programming.
Leverage business analysis to recommend tactics and plan optimizations to reverse or support trends identified.
Assist Brand Manager and Media Planning Team in the development of all media plans and initiatives, both on national and regional/local levels.
Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail.
Assist the Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of event marketing programming, which include sponsored events, charitable donations, trade related functions, etc.

Requirements

Bachelor's degree in relevant field (Marketing, Business, Management, etc.), plus 3-5 years of progressive experience in the CPG or related industry.
Exceptional organization and project management skills
Strong writing, presentation and verbal communication skills
Strong commercial and financial acumen
Strong data analytics and storytelling skills
Demonstrated skill in leading strong cross-functional teams; experience managing agency partners
Demonstrates a genuine desire and passion for the alcohol industry
Physical Requirements/Work Environment
Travel <20%

Preferred

MBA and 1-2 years of brand management experience preferred
Bilingual (Spanish) preferred
Experience working with 3rd party data sources (IRI, Nielsen)
Beverage alcohol related experience a plus

Benefits

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Constellation Brands

4.1 Glassdoor

Constellation Brands (NYSE: STZ) is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love because we believe elevating human connections is Worth Reaching For. It’s worth our dedication, hard work, and calculated risks to anticipate market trends and deliver more for our consumers, shareholders, employees, and industry. This dedication is what has driven us to become one of the fastest-growing, large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.Every day, people reach for our high-end, imported beer portfolio anchored by the iconic Corona Extra and Modelo Especial, a flavorful lineup of Modelo Cheladas, and favorites like Pacifico, and Victoria; our exceptional wine brands including The Prisoner Wine Company, Robert Mondavi Winery, Kim Crawford, Schrader Cellars, and Lingua Franca; and our craft spirits brands such as Casa Noble Tequila and High West Whiskey.As an agriculture-based company, we strive to operate in a way that is sustainable and responsible. Our ESG strategy is embedded into our business and we focus on serving as good stewards of the environment, investing in our communities, and promoting responsible beverage alcohol consumption. We believe these aspirations in support of our longer-term business strategy allow us to contribute to a future that is truly Worth Reaching For.

Founded in 1945

Rochester, New York, USA

5.9K employees (497 in marketing)

www.cbrands.com

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85% CEO approval