7 weeks ago
Director Marketing Analytics
Marqeta
USA (Hybrid)Full time$200K/yr – $268K/yr
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Director Marketing Analytics
USA (Hybrid)
$200K/yr – $268K/yrSenior Level10+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the marketing analytics backbone by defining the attribution framework and linking marketing to enterprise revenue, with a data-driven stance on GTM spending and budget decisions.
- Own attribution and revenue linkage across Marketing, RevOps, and Finance to drive board-ready insights.
- Build measurement across pipeline stages, CAC by channel, and deal velocity by segment to guide GTM bets.
- Lead the analytics team, set standards, and mentor growth in a data-driven marketing org.
Job Description
Responsibilities
- Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use
- Build the connective tissue between marketing programs, media investments and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel
- Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks
- Serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisions
- Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocols.
- Own executive-level marketing reporting to the CMO, CFO, and Board: translate complex data into clear narratives about where marketing is creating enterprise value
- Build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platforms
- Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisions
- Lead the marketing org's AI and automation strategy for analytics, identifying where machine learning, predictive scoring, and AI-generated insights can accelerate speed-to-insight
- Establish a culture of experimentation by designing statistically valid tests across channels and campaigns, and building institutional knowledge from results
Requirements
- 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role
- Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys
- Deep expertise in B2B attribution modeling: you understand the fundamental challenges of attributing revenue in long sales cycles with multiple buying group touches, and you have built models that balance rigor with organizational adoption
- Strong command of how marketing fits into the full revenue engine — you can speak fluently with Sales, Finance, and RevOps about pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency
- Proven ability to influence strategy: you don't just report what happened, you shape what happens next. You've used data to shift budget (such as Events, Paid Media, etc), change channel mix, or redirect a program — and you can point to the outcome
- Proficiency with the core marketing and revenue tech stack: Salesforce, Marketo (or HubSpot), BI tools (Tableau, Looker, or equivalent), data warehousing (Snowflake, BigQuery, or similar), and familiarity with ABM/GTM software (Demandbase, 6Sense, etc)
- Strong proficiency in SQL and experience working directly with warehouse data to validate models, investigate anomalies, and support ad hoc analysis
- Comfortable with statistical modeling, regression analysis, and cohort analysis — you know when to use a model and when a well-structured spreadsheet is more persuasive
- Strong communicator who can translate analytical complexity into executive-level narratives without losing nuance
Preferred
- Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred
- Familiarity with AI/ML applications in marketing analytics — predictive lead scoring, churn modeling, anomaly detection — and a point of view on where these create real leverage vs. hype
- Comfortable operating in ambiguity, building programs from scratch, and operating without a fully defined playbook
Benefits
- Multiple health insurance options
- Flexible time off – take what you need
- Retirement savings program with company contribution and after tax contributions
- Equity in a publicly-traded company and an Employee Stock Purchase Program
- Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
- Free therapy sessions, financial and professional coaching, and legal advice
- Monthly stipend to support our remote work model
- Annual “development dollars” to support our people growth and development
Marqeta
3.4 Glassdoor
Modern life is fueled by modern financial solutions that are so seamlessly woven into our daily lives, you almost forget they are there. At Marqeta, we don’t just think about how we transact, we think about how those transactions can unlock delight with every digital experience. Our modern card issuing platform enables our world-class customers to create tailored and embedded financial solutions that cater to the evolving needs of today’s consumers. Marqeta is a flexible-first company with headquarters in Oakland, CA. We’re passionate about empowering our people to make a significant impact and do the best work of their lives, all while revolutionizing the way millions experience the movement of money.
Founded in 2010
Oakland, California, USA
1K employees (45 in marketing)
51% recommend to a friend
42% CEO approval
Traffic Signals
Monthly Visitors
602.3K
Monthly Google Ads Budget
$6.1K
Traffic Source Mix
Search
12.9%
Direct
32.4%
Referral
51.9%
Social
0.6%
Paid
2.1%
Headcount Trend
Current headcount: ~1K
Marketing Team
Marketing Team Size
34 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$530.1M
Last Raise
$2.1M
Post IPO Equity, 5 years ago
Funding History
- Jun 2021Post IPO Equity
- Apr 2021Series Unknown • $2.1M
- Oct 2020Corporate Round