Responsibilities

• Plan and execute integrated marketing campaigns across Contract Logistics, Supply Chain Solutions and International Freight Forwarding.
• Manage direct email marketing, including campaign planning, scheduling, development, deployment and performance reporting.
• Work with CRM Administration and Sales Operations to define target audiences and obtain customer and prospect lists for marketing campaigns.
• Develop targeted campaigns by industry, service, customer segment, geography, trade lane and business need.
• Manage the U.S. marketing calendar across campaigns, email, digital marketing and events.
• Lead marketing activities for industry events, including pre-event promotion, customer invitations, Sales coordination and post-event follow-up.
• Coordinate website, LinkedIn, digital advertising, webinars and other channels as part of integrated campaigns.
• Partner with the Content & Creative Marketing Manager to develop campaign messaging, content and creative materials.
• Track campaign performance and use results to improve customer engagement and future marketing programs.
• Manage multiple projects and deadlines while ensuring marketing activities follow Yusen Logistics brand standards.

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field, or equivalent relevant experience.
• 5–7 years of B2B marketing experience.
• Experience planning and executing multi-channel marketing campaigns.
• Strong direct email and digital marketing experience.
• Experience working with CRM data, audience segmentation and targeted marketing campaigns.
• Experience partnering with Sales or Business Development teams.
• Experience with trade shows, conferences or customer events.
• Strong project management, writing and communication skills.
• Ability to work independently, take ownership of projects and manage multiple priorities and deadlines.

Preferred

• SharePoint knowledge is a plus.
• Experience in logistics, supply chain, transportation or another B2B industry is preferred.

Benefits

• Medical, Dental, and Vision beginning the 1st of the month following start date
• 401k with a company match
• Standard 10 days PTO
• Eligible for bonus plan
• 7 Paid Holidays
• Eligble for OT pay if applicable
• Flexible Spending Accounts, Life and Accidental Death & Dismemberment Insurance, Short & Long Term Disability, Tuition Assistance Program, Commuter Benefits, vacation, and much more