2 months ago
Regional Brand Activation Manager
Essity
Philadelphia, PA (Hybrid)Full time
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Regional Brand Activation Manager
Philadelphia, PA (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own regional activation and performance across HoReCa and industry campaigns in the U.S. and Canada, coordinating with PR/trade agencies, driving a consistent social footprint, and optimizing A&P spend.
- Growth Infrastructure: Own regional activation plans, measure performance, and capture learnings to improve future campaigns.
- Partnerships & Social: Manage PR/trade agency relationships and drive Tork social presence to expand reach and advocacy.
Job Description
Responsibilities
- Own the strategy, execution, and performance reporting of regional activation plans for HoReCa and Industry campaigns in the U.S. and Canada.
- Work closely with the regional PR and trade media agency to execute campaigns effectively, track performance, and capture learnings to improve future activations.
- Drive a consistent social media presence for Tork across the region, supporting the advocacy program to expand reach and engagement.
- Shape and steward A&P investment strategy, allocating resources to the highest-impact initiatives, tracking performance against KPIs, and optimizing spend to deliver against Brand team objectives.
- Collaborate closely with customer marketing and sales teams to deliver strong end-customer experiences at brand lead events, incorporating post-event feedback and insights to enhance future activations.
- Build strong relationships with prioritized industry associations and key opinion leaders, supporting brand visibility, credibility, and trust gathering insights to inform ongoing activations.
Requirements
- The ideal candidate should live in Philadelphia, PA.
Preferred
- Strategic thinker with a collaborative spirit, capable of developing and executing comprehensive activation plans that align with long-term goals.
- Excellent communication skills to manage relationships with our regional PR and trade media agency and oversee local communications and social media presence.
- With a keen eye for detail, you ensure campaign materials are delivered and activated consistently with brand guidelines.
- You are customer-focused and you are curious, always seeking new ways to enhance brand activation tactics that are highly engaging and drive our Tork brand.
Benefits
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance Program
- PTO offering with Paid Holidays
- Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
- Employee discounts program
- Scholarship program for children of Essity employees.
Essity
3.9 Glassdoor
Essity - a globally leading hygiene and health company. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.Our leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
Founded in 2017
Stockholm, Skåne County, SWE
20K employees (1,513 in marketing)
80% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
144.8K
Traffic Source Mix
Search
50.9%
Direct
37.1%
Referral
7.9%
Social
3%
Paid
0.9%
Headcount Trend
Current headcount: ~19.6K
Marketing Team
Marketing Team Size
1,513 (8% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.7B
Last Raise
$479.3M
Post IPO Debt, 2 months ago
Funding History
- Jan 2026Post IPO Debt • $479.3M
- Jan 2025Post IPO Equity • $17.7M
- Sep 2022Post IPO Debt • $499.1M