7 weeks ago
Senior Manager, Marketing Intelligence
The Knot Worldwide
New York City, NY (Hybrid)Full time$146K/yr – $187K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Manager, Marketing Intelligence
New York City, NY (Hybrid)
$146K/yr – $187K/yrSenior Level6+ years expFull time
Posted 7 weeks ago
Job Summary
Own global marketing forecasting and performance intelligence across key channels, partner with FP&A on investment planning including $40M+ in spend, and translate data into executive-ready narratives and strategy for senior leadership.
- Drive cross-channel performance measurement and visibility
- Influence multi-market investment decisions with executive-level storytelling
- Provide strategic insights for MBRS and risk/opportunity management
Job Description
Responsibilities
- You own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance, ensuring accurate visibility into business outcomes.
- You serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions across U.S. and international markets.
- You develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs), ensuring leadership has clear, consistent visibility into acquisition and marketplace trends.
- You proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts (e.g., UBOs, digital leads, signups) and quantifying business impact to guide course-correction.
- You build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate tradeoffs, and respond effectively to changing market conditions.
- You monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts), translating insights into actionable recommendations for marketing strategy and investment prioritization.
- You inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate, rigorous, and best-in-class marketing evaluation.
- You support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that inform the company’s highest-stakes decisions.
- This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.
Requirements
- 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field.
- Deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth, and understand how these drivers connect to marketplace and revenue outcomes.
- Ability to synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives.
- High proactivity in identifying risks, data integrity issues, and performance shifts, with a business-first mindset to solving ambiguous problems.
- Experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments.
- Strong cross-functional leadership, connecting across teams to build alignment and accountability across stakeholders.
- Exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments.
Benefits
- We offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.
The Knot Worldwide
3.4 Glassdoor
In 16+ countries across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. At the core of The Knot Worldwide business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier for couples around the globe. Each year, The Knot Worldwide connects 4 million+ couples with nearly 850,000 vendors within its global wedding Marketplace.
Founded in 2018
New York, New York, USA
2.1K employees (419 in marketing)
60% recommend to a friend
84% CEO approval
Salaries
Posted range
$146K/yr – $187K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
295 (14% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Jenny Lewis
Chief Marketing Officer & President
At the company for 4 years 6 months
Casey Moujaes (Comeau)
Vice President Global Vendor Marketing
At the company for 3 years 9 months
Lauren Holzer
VP, Global Talent Acquisition & Employee Experience
At the company for 7 years 4 months
Kiara Kempski
VP, Global Consumer Marketing
At the company for 5 years 5 months
Traffic Signals
Monthly Visitors
61.5K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
33.2%
Direct
54.1%
Referral
9%
Social
2.5%
Paid
0.9%
Headcount Trend
Current headcount: ~2.1K