7 days ago
Senior Product Marketing Manager
Bruker
USA (On-site)Full time$87K/yr – $140K/yr
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Senior Product Marketing Manager
USA (On-site)
$87K/yr – $140K/yrSenior Level5+ years expFull time
Posted 7 days ago
Top 1% of applicants do these two things.
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Job Description
Responsibilities
- Product Positioning & Messaging: Partner with Product Management and cross-functional teams to develop compelling positioning and messaging for the nCounter and Beacon platforms. Clearly articulate each product’s value proposition and ensure consistent, accurate, and up-to-date messaging across all marketing channels. Maintain message integrity and alignment over time, minimizing inconsistencies across regions, campaigns, and content types.
- Campaign & Content Execution: Execute integrated campaigns that support global marketing programs. Coordinate the development of content and creative assets, including social and digital materials, and manage release timing across channels. Monitor campaign performance and optimize based on engagement metrics and channel insights. Collaborate with marketing programs to deploy content through an omnichannel approach.
- Go-to-Market & Lead Activation: Translate go-to-market strategies into actionable marketing plans that drive qualified leads and support sales pipeline growth. Manage lead generation efforts across campaigns, webinars, and events, including audience targeting and list sourcing from associations, conferences, and external partners.
- Sales Enablement: Equip the commercial team with the tools, training and resources needed to effectively communicate the value of Bruker Spatial Biology products. Support the sales process by tailoring content to specific buyer personas and stages of the customer journey, helping to accelerate deal velocity and improve win rates.
- Competitive Analysis: Evaluate competitors' products, messaging, customers, publications, market share, features, and customer perceptions to gain actionable insights that inform strategic decisions and shape the messaging and positioning of Bruker Spatial Biology products. Provide periodic updates to the commercial team on recent developments from the competitors.
- Performance Tracking & Reporting: Track and report on the performance of marketing initiatives. Analyze key metrics such as lead volume, conversion rates, and return on investment (ROI) to guide future program improvements.
Requirements
- Education: Advanced degree (MS or PhD) in life sciences, molecular biology, immunology, oncology, or a related field required
- Scientific Expertise: Strong working knowledge of molecular biology, single cell biology, gene expression profiling, sequencing, and multiomics approaches (RNA/protein). Familiarity with optofluidics, cell screening platforms, or high‑plex molecular quantification technologies is highly desirable
- Marketing & Commercial Experience: 2-5 years of experience in product marketing, product management, applications, or related commercial roles in the life sciences/tools industry. Experience developing product positioning, messaging, and go‑to‑market strategies for scientific instruments, assays, or software. Proven ability to partner with sales and applications teams to support field enablement and customer engagement
- Strategic & Analytical Skills: Ability to translate complex scientific concepts into clear, differentiated value propositions for multiple audience types. Strong market and competitive analysis skills and experience identifying customer needs and emerging trends. Demonstrated success in driving cross‑functional alignment and influencing without authority
- Communication & Content Development: Exceptional written and verbal communication skills, with ability to craft scientific yet commercially relevant materials. Experience developing marketing collateral, campaigns, presentations, and digital content is a plus
- Collaboration & Leadership: Effective at working across R&D, product management, sales, applications, and leadership teams. Ability to manage multiple projects, prioritize effectively, and drive initiatives from concept to execution
Preferred
- Background working with biopharma, biotech startups, CROs, or translational research groups
- Willingness to travel for customer visits, conferences, and internal company events, up to 15%
Benefits
- 401(k) with company match
- employee stock purchase plan
- medical and dental plans
- life insurance
- short-term and long-term disability insurance
- employee assistance program
- paid time off including vacation, sick time and holidays
Bruker
3.5 Glassdoor
Right from the beginning, more than sixty years ago, Bruker has been driven by a single idea: to provide the best technological solution for each analytical task. Today, worldwide, more than 9,700 employees in over 90 locations on all continents are focusing their efforts on this permanent challenge. Bruker systems cover a broad spectrum of applications in all fields of research and development and are used in all industrial production processes for the purpose of ensuring quality and process reliability.Bruker continues to build upon its extensive range of products and solutions, expand its broad base of installed systems, and maintain a strong reputation amongst its customers. As one of the world's leading analytical instrumentation companies, Bruker remains focused on developing state-of-the-art technologies and innovative solutions for today’s ever-complex analytical questions.Bruker - Innovation with Integrity.Privacy Policy: https://goto.bruker.com/LI-Bruker-PrivacyPolicyImprint: https://goto.bruker.com/LI-Bruker-ImprintBruker Corporation40 Manning RoadBillerica, MA 01821, USAContacts:- Phone: +1 978-663-3660- Fax: +1 978-663-5585- Email: pr@bruker.com
Founded in 1960
Billerica, Massachusetts, USA
62% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Google Ads Budget
$17.7K
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$1B
Last Raise
$582M
Post IPO Equity, 6 months ago
Funding History
- Sep 2025Post IPO Equity • $582M
- May 2024Post IPO Equity • $403.7M
- Dec 2019Post IPO Debt