6 weeks ago
Sr Product Marketing Specialist
LG Electronics North America
Alpharetta, GA (On-site)Full time$80K/yr – $88K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Sr Product Marketing Specialist
Alpharetta, GA (On-site)
$80K/yr – $88K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own product messaging and GTM assets for HVAC/building tech, translating complex tech into customer value, driving cross‑functional readiness and lifecycle updates.
- Own messaging for product features to non‑technical buyers and channel partners.
- Coordinate with Sales, Channel Marketing, Training to ship launches and measure adoption.
- Track launch metrics, VOC, and regulatory changes to keep messaging aligned.
Job Description
Responsibilities
- Develops product messaging and positioning based on guidance from senior leaders and Product Management.
- Translates technical features and regulatory requirements into customer‑facing content.
- Creates persona‑based messaging for contractors, distributors, reps, and engineers.
- Maintains product messaging documents and updates them as market conditions evolve.
- Supports cross‑functional NPI planning and execution.
- Builds launch materials such as sales tools, competitive comparisons, and channel content.
- Coordinates with Sales, Channel Marketing, and Training to ensure readiness.
- Tracks basic launch metrics and reports performance.
- Conducts product research and maintains feature/benefit matrices and battlecards.
- Monitors regulatory changes and market trends.
Requirements
- Bachelor’s degree in marketing, Business, Communications, or related field.
- 5+ yrs experience in channel or trade marketing within HVAC, building technologies, or industrial B2B.
- Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
- Proven track record supporting NPI go-to-market programs and portfolio messaging.
- Ability to translate complex technical products into clear customer value propositions.
Preferred
- Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
Benefits
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve their quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
- Eligible for the relevant benefit programs offered through our partner agencies.
LG Electronics North America
3.5 Glassdoor
At LG, we provide products and services aimed at helping people—at home, at work, or wherever life takes them. We accomplish this through the latest innovations in home appliances, consumer electronics, air conditioning and digital signage.We strive to help people find reasons to be optimistic, for both our own team and the millions of consumers and businesses we serve globally.In our transformation to a “smart life solution company”, we focus on spreading the LG philosophy in everything we do.Through intelligent designs and solutions, LG helps people find common ground and realize all the reasons “Life’s Good”.We’re always working on something incredible. Join us at LG and find your reason.
Founded in 1978
Englewood Cliffs, New Jersey, USA
1.5K employees (84 in marketing)
61% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
36.6M
Monthly Google Ads Budget
$495.4K
Traffic Source Mix
Search
58.5%
Direct
33.3%
Referral
4.6%
Social
1.4%
Paid
2.1%
Headcount Trend
Current headcount: ~1.5K
Marketing Team
Marketing Team Size
72 (5% of company)
Median Career Experience
17 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Phil Lubell
Head of Marketing – Home Entertainment
At the company for 4 years
David Park
Head of HE Customer Value Enablement (Product Marketing)
At the company for 18 years 6 months
Brian Robbins
Head of Affiliate Marketing
At the company for 7 years 5 months
Vernon Fong
Ecommerce Marketing & Merchandising Lead, Director
At the company for 1 year 2 months