Responsibilities

• Own the strategy, execution, and performance of CCM incremental acquisition campaigns across email, direct mail, SMS, OBTM, and other emerging channels
• Develop audience, messaging, creative, and channel strategies that drive incremental enrollments and measurable business impact
• Lead campaign planning, requirements gathering, stakeholder alignment, launch execution, and post-campaign performance analysis
• Identify and validate new growth opportunities through pilot programs, experimentation, and continuous optimization
• Partner with Data Science, Business Analytics, Marketing Automation, and Marketing Operations teams to measure incrementality, improve campaign performance, and strengthen marketing measurement capabilities
• Own the CRO roadmap across CCM and Telehealth enrollment experiences, with accountability for improving conversion performance and reducing enrollment friction.
• Build and manage a testing roadmap leveraging behavioral science principles, customer insights, and business priorities.
• Design, launch, analyze, and scale A/B and multivariate tests using VWO and other experimentation platforms.
• Leverage Amplitude and other analytics tools to identify opportunities throughout the enrollment funnel and prioritize high-impact optimizations.
• Improve landing page discoverability and performance through SEO, AEO, GEO, schema, content, and user experience enhancements

Requirements

• 5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, CRO, or related disciplines.
• Proven track record driving measurable customer acquisition and conversion growth.
• Experience developing and executing multi-channel marketing campaigns including email, direct mail, and digital channels.
• Strong experimentation experience including A/B testing, multivariate testing, and incrementality methodologies.
• Experience leveraging analytics platforms to generate insights and guide decision making.
• Strong project management and cross-functional leadership skills.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment

Preferred

• Experience with Amplitude, Google Analytics, Adobe Analytics, or similar analytics platforms
• Experience using VWO, Optimizely, Adobe Target, or similar experimentation platforms
• Experience with Salesforce Marketing Cloud (SFMC)
• Experience with SEO, AEO, GEO, schema implementation, and AI-driven search optimization strategies
• Experience working in healthcare, health technology, or highly regulated industries
• Familiarity with behavioral science principles and customer decision-making frameworks
• Experience partnering with Data Science and Product teams to drive growth initiatives

Benefits

• We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually.