Responsibilities

• Buy and manage media across national cable, unwired networks, and local broadcast stations, with an emphasis on response-driven performance.
• Negotiate rates, added value, and integrations to maximize efficiency (CPI, CPS, CPBL, and Cost/TBIL metrics).
• Analyze post-buy performance and collaborate with analytics and planning teams to optimize placements and creative rotations.
• Work closely with Account Services and Planning to align buys with client goals, test plans, and campaign KPIs.
• Utilize proprietary and third-party tools (AccuTrak™, Nielsen, Comscore) to evaluate media performance and audience trends.
• Identify new media opportunities across linear, OTT/CTV, streaming, and specialty networks.
• Maintain strong vendor relationships to secure premium inventory and value-added opportunities.
• Manage budgets, flighting, and reconciliation with Finance and Traffic departments.
• Stay current on market trends, rate fluctuations, and competitive activity to inform buying strategies.

Requirements

• 3+ years of experience buying Direct Response TV or Performance Media (agency experience strongly preferred).
• Proven ability to analyze media results and optimize based on performance data.
• Strong negotiation, communication, and organizational skills.
• Proficiency in Excel and media planning/buying software.
• Understanding of OTT/CTV buying and emerging performance-based video platforms is a plus.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.

Benefits

• Amazon Pharmacy – Convenient pharmacy services at your fingertips.
• Aflac – Supplemental insurance to give you peace of mind.
• Dental & Vision Insurance – Keep your smile bright and eyes healthy.
• Health Insurance – Choose from PPO & HMO options to suit your needs.
• Flexible Spending Account (FSA) – Save on healthcare expenses.
• Life Insurance/AD&D – Group & Voluntary options for added security.
• Paid Time Off – Generous time off to recharge.
• Sick Days – We support your health and wellness.
• Employee Assistance Program (EAP) – Access to confidential counseling & support.
• 401(k) Profit Sharing Plan – Invest in your future with company contributions.