7 weeks ago
Media Analyst - Tommy Hilfiger
Tommy Hilfiger
New York City, NY (Hybrid)Full time$76K/yr – $103K/yr
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Media Analyst - Tommy Hilfiger
New York City, NY (Hybrid)
$76K/yr – $103K/yrMid Level2+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the paid media analytics and reporting stack across the US and Canada, turning funnel data into actionable optimizations for creative, targeting, and campaign structure.
- Full-funnel measurement: build and maintain dashboards and KPIs that track media impact from awareness to conversion.
- Cross-functional optimization: partner on MMM, MTA data, and A/B tests to maximize ROI and improve customer experiences.
- Channel decisioning: translate insights into content, segmentation, and budget allocation recommendations across media platforms.
Job Description
Responsibilities
- Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
- Transform data into actionable strategic insights and recommendations to optimize the customer experience. Assess the impact of creative, audience targeting and campaign structure strategies
- Support MMM (Marketing Mix Modeling) & MTA (Multi-Touch Attribution) data collection, data organization, insight gathering, and measurement plans with various stakeholders
- Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives
- Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization
- Collaborate with marketing teams to design A/B tests, experiments, and multivariate tests to optimize marketing campaigns and user experiences
- Evaluate full funnel paid media performance and provide recommendations for content, budget allocations and segmentation
- Manage media platforms data integration and reporting across US and Canada
- Work with developers and third-party agencies to ensure media pixels are working appropriately. Assist teams with campaign tracking.
- Provide analysis support for cross functional strategic projects spanning marketing, PR, merchandising, operations, and finance
Requirements
- 2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization
- Experience with web analytics tools such as Adobe Analytics/Google Analytics/Coremetrics, social media platforms, DSPs (Demand Side Platform e.g. DoubleClick Bid Manager) and DMP (Data Management Platform e.g. Salesforce/Krux) to extract campaign analytics data, Ad servers (e.g. DoubleClick Campaign Management)
- Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey
- Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliates, display, video, and CTV advertising
- Excellent communication skills, with a knack for turning complex data into clear, actionable insights
- Proven ability to take initiative and work collaboratively across cross functional teams
- Experience with A/B testing a plus
- Ability to thrive in a fast-paced dynamic environment
- Rigorous attention to detail and problem-solving skills
- Curious, innovative and proactive in identifying trends, opportunities and areas for optimization
Preferred
- Bachelor’s Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering)
- Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)
- Skilled in ad servers, DSPs, and general ad technology.
Benefits
- Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
- 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
- Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
- Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
- Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
- Education Assistance: Receive support for continued education including tuition reimbursement.
- Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Tommy Hilfiger
3.7 Glassdoor
TOMMY HILFIGER is one of the world’s leading designer lifestyle brands creating a platform that inspires the modern American spirit, while committing to wasting nothing and welcoming all. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 2,000 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $9.2 billion in 2019.
Founded in 1985
Amsterdam, North Holland, NLD
12K employees (1,464 in marketing)
65% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
15.5M
Monthly Google Ads Budget
$116.8K
Traffic Source Mix
Search
49.4%
Direct
43.2%
Referral
3.3%
Social
2.4%
Paid
1.4%
Headcount Trend
Current headcount: ~12.4K
Marketing Team
Marketing Team Size
818 (7% of company)
Marketing Roles Posted (Last 30 Days)
2