Own and shape strategic public and media relations initiatives by leading planning, drafting influential materials, managing inquiries, and coaching others, while building media relationships and coordinating cross-department efforts to align with mission.

Lead strategic public and media relations plans and assess effectiveness
Draft materials and update content
Manage media inquiries and rapid response; mentor staff

Job Description

Responsibilities

Coordinate with internal and external colleagues to strategize and plan for issue-specific messaging that reflects organizational and departmental goals and mission, and attend and lead meetings with colleagues to maintain up-to-date knowledge of current media strategy needs.
Lead the creation, development and advancement of strategic public and media relations plans and regularly assess the effectiveness of public and media relations strategies, providing detailed reports and recommendations for improvement.
Draft materials such as recommendations, executive summaries, press releases, media advisories, op-eds, letters to the editor, press conference schedules, speeches, key messages, talking points and update website with relevant content.
Book organizational experts in print media, radio, and TV to elevate the organization’s work, take advantage of opportunities in the news cycle, and provide media-related support, such as training and coaching spokespeople on messaging and interview tactics.
Use strong organizational skills to manage multiple projects simultaneously, ensuring timely and successful execution of media campaigns.
Field press inquiries daily and manage earned media events such as press conferences.
Build, develop, and maintain relationships with regional and national news media members.
Track breaking news associated with litigation, legislation and public policy and work on rapid response communication tactics and strategies.
Train, mentor and coach other staff and may supervise interns.
Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification.

Requirements

Minimum seven (7) years of public relations agency, media relations, and public education campaign work; and
High School Diploma or GED.

Benefits

Click here to view the benefits available to SPLC staff.

Southern Poverty Law Center

2.1 Glassdoor

The SPLC is a catalyst for racial justice in the South and beyond, working in partnership with communities to dismantle white supremacy, strengthen intersectional movements, and advance the human rights of all people.We focus our legal, advocacy, and public education efforts on four major areas representing some of the most significant challenges facing the South and beyond: protecting voting rights and civic engagement; eradicating poverty in our Southern communities; dismantling white nationalism and protecting democracy; and decriminalizing and decarcerating Black and Brown people.

Founded in 1971

Montgomery, Alabama, USA

356 employees (44 in marketing)

www.splcenter.org

13% recommend to a friend

9% CEO approval

Traffic Signals

Monthly Visitors

599.7K

Monthly Google Ads Budget

$11K

Traffic Source Mix

46.4%

Direct

41.4%

Referral

Social

4.6%

Paid

0.5%

Headcount Trend

Current headcount: ~356

Marketing Team

Marketing Team Size

35 (10% of company)

Median Career Experience

24 years

Median Tenure

11.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sarah Burke

Director of Marketing

At the company for 3 years 7 months

Henry L. Guilford

Senior Manager Direct Marketing

At the company for 22 years 9 months

Funding

Total Funding

$400K

Last Raise

$400K

Grant, 4 years ago

Funding History

Feb 2022
Grant • $400K

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Job Summary