6 months ago
Integrated Marketing Manager, Creator
Roblox
San Mateo, CA (On-site)Full time$191K/yr – $234K/yr
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Integrated Marketing Manager, Creator
San Mateo, CA (On-site)
$191K/yr – $234K/yrMid Level8+ years expFull time
Posted 6 months ago
Job Summary
Drive integrated marketing for Roblox creator initiatives, leading launches, narratives, and cross‑functional campaigns to empower endemic and non‑endemic creators.
- Own integrated marketing plans across owned, earned, and paid channels for creator programs.
- Must-have: 8+ years of integrated marketing experience in consumer tech, gaming, or creator ecosystems.
- Standout: Cross‑functional leadership with Product Marketing, Developer Relations, and external partners.
Job Description
Responsibilities
- Lead integrated marketing strategy and execution for creator focused initiatives across the Roblox ecosystem, spanning product launches, platform updates, incentive and support programs, and seasonal moments
- Develop and own a clear creator narrative that supports both endemic creators on Roblox and non endemic developers evaluating the platform
- Partner closely with Product Marketing to bring creator launches to market, translating product value into credible, creator first messaging and launch plans
- Build and scale creator storytelling and advocacy through programs such as Creator Spotlights, case studies, and creator led narratives
- Develop and manage integrated marketing plans across owned, earned, and paid channels, in collaboration with Creative, Social, Comms, Media, and regional teams
- Co lead cross functional teams across Product Marketing, Developer Relations, Community, Analytics, and external partners to deliver high impact campaigns
- Define success metrics and use insights to continuously refine creator messaging, creative, and channel strategy
Requirements
- 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms, or creator driven ecosystems
- Strong understanding of the gaming ecosystem, including live service games, UGC platforms, and creator driven economies
- Familiarity with game developers and UGC creators, including how they build, monetize, grow audiences, and engage communities
- Experience leading cross channel campaigns across social, video, paid media, and owned content
- Proven ability to translate complex products and systems into clear, compelling narratives for creator audiences
- Experience influencing cross functional partners and leading through collaboration
- Strong storytelling, organizational, and project management skills
- A clear point of view on how creators should be represented publicly, with strong judgment around credibility and authenticity
Roblox
3.7 Glassdoor
Roblox's vision is to reimagine the way people come together. Our mission is to connect a billion people with optimism and civility.What is Roblox?Roblox is a platform where people come together virtually to share experiences. Every day, tens of millions of people from around the world come to Roblox to learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators.Powered by CreatorsRoblox is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, our intuitive desktop design tool. Any experience imaginable can be created on Roblox.How Popular?Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore). Our popularity is driven purely by the community with millions of people signing up through word of mouth every month.
Founded in 2004
San Mateo, California, USA
7.6K employees (1,039 in marketing)
61% recommend to a friend
67% CEO approval
Salaries
Posted range
$191K/yr – $234K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
305 (4% of company)
Median Career Experience
13 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Jerret West
Chief Marketing Officer and Head of Market Expansion
At the company for 2 years 1 month
Stephanie Latham
Vice President Global Brand Partnerships & Advertising
At the company for 2 years 10 months
Maura Tuohy Di Muro
Sr Director, Head of Product Marketing
At the company for 1 year 5 months
Rachel Solomon
Head of Brand Success and Ad Operations
At the company for 1 year 11 months
Funding
Total Funding
$874.5M
Last Raise
$17.7M
Post IPO Equity, 1 years ago
Funding History
- Oct 2024Post IPO Equity
- Apr 2022Series Unknown • $17.7M
- Aug 2021Series Unknown
Traffic Signals
Monthly Visitors
580M
Monthly Google Ads Budget
$50.7K
Traffic Source Mix
Search
27.1%
Direct
70.2%
Referral
1.3%
Social
1.4%
Paid
0%
Headcount Trend
Current headcount: ~7.6K