Responsibilities

• Own organic social strategy and execution across Facebook, Instagram, YouTube, and TikTok — what we make, why we make it, and which audience it's for on both the buyer and seller side
• Shoot and edit the majority of it yourself: on-site with customers, at conferences, and out in the field - then cut platform-native video that earns attention in the first two seconds
• Build a repeatable content system — formats, series, and shot lists that a small team can run weekly without reinventing the wheel every time
• Set the measurement framework and read it honestly: retention curves, follower growth, saves and shares, profile-to-site traffic, and downstream contribution to listings, threads, and GMV
• Turn insight into iteration — kill formats that don't hold attention, double down on the ones that do, and be able to explain the difference
• Develop talent and voices on camera, from our own team to the operators, mechanics, and chiefs who make this category interesting
• Feed the rest of the machine — the best-performing organic creative should become our paid creative, our email creative, and our conference creative

Requirements

• Bachelor's degree from an accredited university
• 4+ years making social-first video content, with a reel that proves it
• You are the shooter and the editor — comfortable owning a shoot solo (framing, lighting, audio) and fluent in editing tools (Premiere, Capcut, After Effects, etc)
• Have grown an account or a channel from a standing start and can walk us through the numbers you moved and the decisions that moved them
• Native fluency in platform mechanics — how the algorithms actually distribute, what formats are working right now, and why
• Comfortable testing and iterating quickly with analytical rigor
• Willing to travel to shoot
• Thrive with high autonomy in an early, ambiguous environment

Preferred

• Experience scaling marketplace businesses
• Built audiences in a niche, technical, or trade category rather than a mass-consumer one
• Have worked with creators or subject-matter experts as on-camera talent
• Comfort with photography and static design alongside video

Benefits

• Health, dental and vision insurance (100% covered)
• Unlimited paid time off every year (in addition to company observed holidays)
• Daily lunch and dinner
• $100 monthly wellness stipend
• 401(k) with employer match
• Pre-tax commuter benefits
• Bi-annual team offsite
• Relocation assistance