Own social storytelling across multiple platforms with calendar-driven publishing, high profile activations, on-site content, and cross-functional partnerships, while balancing evergreen narrative with timely cultural moments and data-informed decisions.

Editorial cadence across platforms and publishing schedules.
Activate high profile events and on-site coverage to drive audience engagement.
Collaborate with partners, programs, and freelancers to extend reach and impact.

Job Description

Responsibilities

Develop and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube and emerging social media platforms.
Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, independently prioritizing content and making strategic decisions on cadence and storytelling opportunities.
Lead the planning and execution high-profile activations (e.g., livestreams, takeovers, behind-the-scenes content).
Co-lead community management, including potentially engaging with Spanish-speaking audiences across platforms.
Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables
Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends, exercising judgement in identifying and acting on timely opportunities.
Track content performance, run A/B testing, and optimize content strategy and inform campaign decisions to the Director, Social Media.
Lead on-site content capture for in-office and key local events/showcases and support award shows and festivals. award shows, showcases, and key events.
Contribute to internal communications such as The Weekly newsletter.
Work with BMI’s Social Media Ambassadors and collaborate with freelancers.

Requirements

Education: Bachelor’s Degree in marketing, communications, or related field preferred. In lieu of degree, 4+ years of equivalent experience required.
Experience: Minimum 2 years of experience in social media or digital marketing within music, media, or entertainment
Skills and Abilities: Deep expertise across social platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn)
Proven ability to create content for diverse audiences
Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite, TikTok Analytics)
Bilingual in English and Spanish (written and verbal) a plus.
Strong analytical mindset with the ability to translate performance data into strategy
Strong decision-making, prioritazition, and problem-solving skills with the ability to manage multiple projects simultaneously
Proficiency in video/photo editing tools (Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar)
Familiarity with social publishing and listening tools (e.g., Meltwater, Union Metrics)
Highly organized with strong project management and communication skills
Self-starter who thrives in a fast-paced, collaborative environment

Preferred

Bilingual in English and Spanish (written and verbal) a plus.
Potentially translate and/or draft social copy in Spanish and English, ensuring cultural nuance and accuracy

Broadcast Music, Inc.

BROADCAST MUSIC, INC. is a company based out of PHILLIP GRAHAM, LONDON, United States.

London, Minnesota, USA

3 employees (1 in marketing)

Headcount Trend

Current headcount: ~3

Responsibilities

Develop and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube and emerging social media platforms.
Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, independently prioritizing content and making strategic decisions on cadence and storytelling opportunities.
Lead the planning and execution high-profile activations (e.g., livestreams, takeovers, behind-the-scenes content).
Co-lead community management, including potentially engaging with Spanish-speaking audiences across platforms.
Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables
Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends, exercising judgement in identifying and acting on timely opportunities.
Track content performance, run A/B testing, and optimize content strategy and inform campaign decisions to the Director, Social Media.
Lead on-site content capture for in-office and key local events/showcases and support award shows and festivals. award shows, showcases, and key events.
Contribute to internal communications such as The Weekly newsletter.
Work with BMI’s Social Media Ambassadors and collaborate with freelancers.

Requirements

Education: Bachelor’s Degree in marketing, communications, or related field preferred. In lieu of degree, 4+ years of equivalent experience required.
Experience: Minimum 2 years of experience in social media or digital marketing within music, media, or entertainment
Skills and Abilities: Deep expertise across social platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn)
Proven ability to create content for diverse audiences
Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite, TikTok Analytics)
Bilingual in English and Spanish (written and verbal) a plus.
Strong analytical mindset with the ability to translate performance data into strategy
Strong decision-making, prioritazition, and problem-solving skills with the ability to manage multiple projects simultaneously
Proficiency in video/photo editing tools (Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar)
Familiarity with social publishing and listening tools (e.g., Meltwater, Union Metrics)
Highly organized with strong project management and communication skills
Self-starter who thrives in a fast-paced, collaborative environment

Preferred

Bilingual in English and Spanish (written and verbal) a plus.
Potentially translate and/or draft social copy in Spanish and English, ensuring cultural nuance and accuracy