9 hrs ago
Strategic Communications and Marketing Strategist (Public Affairs Specialist 3)
Oregon Health Authority
Portland, OR (Remote)Full time$7K/mo – $11K/mo
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Strategic Communications and Marketing Strategist (Public Affairs Specialist 3)
Portland, OR (Remote)
$7K/mo – $11K/moSenior LevelFull time
Posted 9 hrs ago
Job Summary
Own and lead strategic communications and marketing for HPCDP, shaping the Oregon Health Authority brand, coordinating with state agencies and community partners, and guiding internal and external messaging and outreach.
- Oversees development and evaluation of communications strategies and brand consistency.
- Collaborates with staff, management, contractors, and partners to advance public health goals with culturally sensitive messaging.
Job Description
Responsibilities
- This position serves as a key leader in developing, implementing, managing, and evaluating strategic communications and marketing initiatives for the HPCDP section.
- Working in close partnership with staff, management, contractors, and a wide network of collaborators, this role ensures clear, consistent, and compelling communication that advances public health goals across Oregon, with a focus cultural sensitivity and relevance while addressing risk and protective factors for chronic disease.
- The Strategic Communications and Marketing Strategist plays a central role in shaping OHA’s brand presence by coordinating with multiple state agencies, Local Public Health Authorities, Regional Health Equity Coalitions, community organizations, and other partners.
- This role also supports Division and Agency leadership by crafting impactful internal and external messaging and maintaining strong relationships with partners and community audiences.
- This position leads marketing, design, material development, and outreach strategies in collaboration with communications and marketing contractors, to maintain a cohesive brand image and ensure timely dissemination of science-based, audience-centered tools, resources, and messages.
- The Strategist also establishes standards that guide the implementation of new communication approaches across HPCDP programs, advises on development of policy, and acts as a liaison between the agency and external communications professionals on agency-wide issues.
Requirements
- A bachelor's degree in business administration, public administration, public relations, marketing, journalism, behavioral science, social science, or related field AND five years of professional level experience in public relations or public affairs OR
- Eight years of experience directly related to the position under recruitment. Five of the eight years must have been at the professional level.
- Note: Relevant experience may include developing strategic communication plans and marketing plans; developing, managing, and evolving public health brands and campaigns; planning and managing mass media campaigns, including informing media planning and buying strategies; using audience research and insight to inform communications strategies, evaluating campaign performance and applying findings to improve effectiveness; overseeing paid, earned and owned media strategies; directing creative develop and managing digital and web content; managing public relations and partner communications; shaping public affairs policy and policy communications strategies; supporting legislative communications; and creating new approaches to complex communication issues that advance public health programs.
Preferred
- Experience overseeing or collaborating on multimedia content creation, including web content, social media, video production, graphic design and/or other digital communications materials.
- Experience managing brands and developing and implementing strategic communication plans for complex, high-profile, multi-year campaigns focused on culturally and linguistically diverse communities.
- Experience with a shared risk and protective factor approach to chronic disease prevention focused on addressing root causes and supporting personal, cultural and community resilience.
- Experience administering contracts and developing and tracking project work plans and budgets.
- Experience supporting organizational spokespeople to prepare for interviews, presentations, press briefings or livestream settings involving sensitive or complex topics.
- Strong writing, editing and storytelling skills with the ability to create clear, concise and culturally responsive communications for diverse audiences across multiple platforms; and to identify and elevate compelling stories, including community-based, lived-experience and public interest stories that increase public engagement and media coverage.
- Demonstrated ability to strategically manage multiple communications projects simultaneously, prioritize competing deadlines and adapt quickly in fast-paced or high reputational risk environments.
- Skill in advising leadership and cross-functional teams on communications strategy, reputational risk, public engagement and effective messaging related to public policy or public health initiatives.
Benefits
- Excellent, low-cost medical, vision, and dental coverage for you and your family.
- Optional benefits like life insurance, disability coverage, deferred compensation, and FSA options for health and childcare.
- Generous paid time off: 11 holidays, 3 personal days, monthly sick leave, and vacation accrual starting at 8 hours/month.
- Potential eligibility for the Public Service Loan Forgiveness Program.
- Retirement security through Public Employees Retirement System (PERS)/Oregon Public Service Retirement Plan (OPSRP).
- Training and development opportunities to grow your career with the State of Oregon.
Oregon Health Authority
Vision:A Healthy OregonCore Values:Service Excellence, Leadership, Integrity, Partnership, Innovation and Health EquityOur Mission:Helping people and communities achieve optimum physical, mental and social well-being through partnerships, prevention and access to quality, affordable health care. About the Oregon Health Authority:The Oregon Health Authority (OHA) is at the forefront of lowering and containing costs, improving quality and increasing access to health care in order to improve the lifelong health of Oregonians. OHA is overseen by the nine-member citizen Oregon Health Policy Board (http://www.oregon.gov/oha/OHPB/) which is working toward comprehensive health and health care reform in the state.OHA includes most of the state's health care programs, including Public Health, Health Policy and Analytics, Health Systems Division, and Oregon State Hospital. Incorporating the state's health care programs within one agency gives the state greater purchasing and marketing power to begin tackling the issues of cost, quality, and access to care.We are absolutely committed to ongoing innovation in the delivery of services, and to recruiting, developing and retaining dedicated employees. The Oregon Health Authority strives to create inclusive environments that welcome and value the diversity of the people we serve. OHA fosters fairness, equity, and inclusion to create workplace environments where everyone is treated with respect and dignity regardless of race, color, religion, sex, disability, physical stature, age, national origin, sexual orientation, gender identity, marital status, political affiliation and any other factor applicable by state or federal law.
Founded in 2011
Salem, Oregon, USA
1.8K employees (30 in marketing)
Salaries
Posted range
$7K/mo – $11K/mo
Taken straight from the job posting.
Marketing Team
Marketing Team Size
30 (2% of company)
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
8.8M
Monthly Google Ads Budget
$116.1K
Traffic Source Mix
Search
48.7%
Direct
44.8%
Referral
5.3%
Social
0.7%
Paid
0.3%
Headcount Trend
Current headcount: ~1.8K