4 months ago
Senior Travel Marketing Specialist
State of Vermont
Montpelier, VT (Hybrid)Full time$29/hr – $45/hr
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Senior Travel Marketing Specialist
Montpelier, VT (Hybrid)
$29/hr – $45/hrSenior Level4+ years expFull time
Posted 4 months ago
Job Summary
Drive and evolve Vermont’s official tourism website to deliver a best-in-class digital experience as a web designer and digital strategist.
- Manage and evolve VermontVacation.com with internal and external teams to deliver best-in-class user experiences.
- Must-have: SEO, HTML5/CSS, JavaScript, WordPress/Drupal, WCAG, and analytics-driven content updates.
- Standout: Partner with the Agency of Digital Services and contractors on strategy, tracking, and conversions.
Job Description
Responsibilities
- Manage and evolve the state's official tourism website, VermontVacation.com to provide a compelling user experience by designing relevant content in a clear, engaging, and intuitive way.
- Work with an in-house content and design team as well as external contractors to develop a dynamic website including vacation planning tools and systems to provide a best-in-class experience for consumers.
- Ongoing maintenance of visual and written content via a custom WordPress content management system; updates to UX/IA based on user profiles and usage patterns; and on-going assessment and optimization of website performance.
- Primary point of contact with both the Agency of Digital Services and outside contractors responsible for specific website development, design and server management duties.
- Support the Director of Marketing Strategy and Research on interpretation and reporting of Google Analytics and SEO-related data to inform content strategy, SEO/SEM strategy, and overall site improvements.
- Work will also include conversion development and tracking, placing pixels and/or appropriate code on the website.
- Provide digital strategy expertise on tourism related websites, including ThinkVermont.com and accd.vermont.gov.
Requirements
- Bachelor's degree AND four (4) years at or above a technical level in digital marketing, web development, computer science, marketing communications or advertising.
- The ability to turn data and information into insights and actions is strongly desired.
- Candidate must have strong written and verbal communication skills and be able to work independently as well as collaboratively with a diverse range of industry partners and colleagues.
- Proficiency and experience with SEO, HTML5/CSS, JavaScript, web security best practices, and WCAG (Web Content Accessibility Requirements), Adobe Creative Suite, WordPress, Drupal, Google Adwords, and email marketing preferred.
Benefits
- 80% State paid medical premium and a dental plan at no cost for employees and their families
- Work/Life balance: 11 paid holidays each year and a generous leave plan
- State Paid Family and Medical Leave Insurance (FMLI)
- Two ways to save for your retirement: A State defined benefit pension plan and a deferred compensation 457(b) plan
- Tuition Reimbursement
- Flexible spending healthcare and childcare reimbursement accounts
- Low cost group life insurance
- Incentive-based Wellness Program
- Qualified Employer for Public Service Student Loan Forgiveness Program
State of Vermont
3.5 Glassdoor
Vermont is a special place filled with creative people, friendly communities and fascinating innovations. Whether you currently live in Vermont and are searching for a new career or are considering relocating to Vermont you can begin your search for a job that matches your skills and lifestyle.National rankings prove it: Vermont is one of the best states in which to live. We’re consistently ranked in the top 3 healthiest states in the nation and the top 3 states for child well-being. Our communities are also hives of cutting-edge creativity.With one of the lowest unemployment rates in the nation and the fastest growing economy in New England, Vermont is bursting with exciting career opportunities.
Founded in 2011
Montpelier, Vermont, USA
5K employees (106 in marketing)
60% recommend to a friend
58% CEO approval
Salaries
Posted range
$29/hr – $45/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
66 (1% of company)
Median Career Experience
15 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Funding
Total Funding
$2.3M
Last Raise
$2.3M
Grant, 3 years ago
Funding History
- Aug 2023Grant • $2.3M
Traffic Signals
Monthly Visitors
1.6M
Traffic Source Mix
Search
53.1%
Direct
40%
Referral
5.9%
Social
0.6%
Paid
0.3%
Headcount Trend
Current headcount: ~5K