5 weeks ago
Associate Director, Nutraceutical Marketing- AMER (Hybrid)
Lonza
Morristown, NJ (Unknown)Full time$142K/yr – $198K/yr
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Associate Director, Nutraceutical Marketing- AMER (Hybrid)
Morristown, NJ (Unknown)
$142K/yr – $198K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own and drive the Americas nutraceutical marketing strategy, turning global objectives into regional growth plans, launches, and campaigns while leveraging data-driven insights to optimize impact and ROI.
- Define regional growth initiatives and go-to-market plans.
- Collaborate with Global Marketing, Product, R&D, and Sales to execute launches and optimize campaigns.
Job Description
Responsibilities
- Lead the Americas Nutraceutical marketing strategy by translating global business objectives into regional growth initiatives, market plans, and commercial execution.
- Analyze market trends, customer needs, competitive activity, and emerging opportunities to identify high-growth segments and inform strategic decision-making.
- Partner with Global Marketing, Product Management, R&D, Business Development, Sales, and other commercial teams to support product launches, lifecycle management, and commercial excellence initiatives.
- Develop and localize value propositions, positioning, and omnichannel marketing content that strengthen market differentiation and customer engagement.
- Execute integrated marketing campaigns, digital programs, customer events, and go-to-market activities that drive awareness, demand generation, and business growth.
- Build strong relationships with key nutraceutical customers, industry organizations, and internal stakeholders to gather market insights and support customer-focused solutions.
- Monitor campaign performance and market success metrics while providing actionable recommendations to optimize marketing effectiveness and return on investment.
Requirements
- Bachelor’s degree in Business, Marketing, or a related discipline.
- 5-10 years of progressive B2B marketing experience with a proven track record of driving business growth through strategic marketing initiatives.
- Experience within the nutraceutical, health ingredients, life sciences, specialty ingredients, or related industries strongly preferred.
- Demonstrated ability to leverage market data, customer insights, and competitive intelligence to identify new customer segments, strategic target accounts, and growth opportunities.
- Strong ability to translate market intelligence into impactful campaigns, messaging, and go-to-market strategies that improve engagement, lead generation, and commercial effectiveness.
- Demonstrated success using data-driven decision-making to optimize marketing performance, measure ROI, and improve campaign outcomes.
- AI-savvy marketer with experience utilizing AI-enabled tools and technologies to enhance market analysis, customer targeting, content development, campaign execution, and overall marketing effectiveness.
- Strong communication, presentation, and stakeholder management skills with the ability to influence and collaborate across regional and global teams.
- Proven project management and multitasking capabilities, with experience managing multiple priorities in a fast-paced environment.
- Collaborative, results-oriented professional with strong business acumen and a passion for delivering customer-focused solutions.
Benefits
- Performance-related bonus.
- Medical, dental and vision insurance.
- 401(k) matching plan.
- Life insurance, as well as short-term and long-term disability insurance.
- Employee assistance programs.
- Paid time off (PTO).
- Retirement savings programs, where applicable.
Lonza
3.6 Glassdoor
Lonza is a pioneer and world leader in the CDMO industry, setting the pace with cutting-edge science, smart technology, and lean manufacturing. United by a common purpose, we turn our customers’ breakthrough innovations into viable therapies and manufacture the medicines of tomorrow. Founded in Switzerland in 1897, our company is the first and original CDMO, and today we are more dynamic, agile and forward-focused than ever before. As one of the largest Western CDMOs, we bring together a global team of around 18,500 colleagues across five continents to deliver comprehensive, integrated solutions for our customers' complex needs.For our customers and their patients, we bring quality, safety and reliability to bring life-enhancing and life-saving treatments to market at speed and at scale. For our colleagues, we strive to create a sense of belonging and inclusion where every person can thrive and bring their best.
Traffic Signals
Monthly Google Ads Budget
$34.4K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$444.8M
Last Raise
$444.8M
Post IPO Debt, 2 years ago
Funding History
- Nov 2023Post IPO Debt • $444.8M