1 month ago
Associate Brand Director, Dove Men+Care Deodorants Innovation – North America
Unilever
Hoboken, NJ (On-site)Full time$146K/yr – $219K/yr
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Associate Brand Director, Dove Men+Care Deodorants Innovation – North America
Hoboken, NJ (On-site)
$146K/yr – $219K/yrSenior Level10+ years expFull time
Posted 1 month ago
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Job Summary
Own North America brand growth for a leading deodorant line by shaping strategy, premiumization, and culture-driven engagement, while turning consumer insight into actionable opportunities for innovation and communications.
- Own strategy across portfolio, innovation, premiumization, and category development.
- Drive breakthrough innovation and social-first communications aligned to brand principles.
- Build community-first engagement and BETs to accelerate growth and relevance.
Job Description
Responsibilities
- Serve as a core member of the Dove Men+Care leadership team, leading Brand Managers and partnering cross-functionally to deliver business results.
- Define and drive the long-term growth strategy for Dove Men+Care Deodorants in North America, identifying the highest-impact opportunities across portfolio, innovation, premiumization, communications, and category development.
- Lead Core and Premium platforms across the portfolio, stewarding a long-term vision and building a destination portfolio and innovation roadmap that unlocks sustainable growth.
- Drive business growth through breakthrough innovation and communications, aligned to SASSY principles (Science, Aesthetics, Sensorial, Said by Others, Young Spirited).
- Build and scale premium brand propositions that challenge existing formats and benefits, including innovation and incubation models within male personal care that unlock new consumer growth opportunities.
- Develop community-first engagement strategies that embed the brand in culture, driving fame, relevance, and brand love.
- Lead deep consumer and cultural insight development to fuel innovation, communications, and brand growth initiatives.
- Develop and evolve Brand Experience Territories (BETs), accelerating a more social-first, data-informed marketing model.
- Strengthen team capability across innovation, premiumization, and social-first content development, building a strong external partner ecosystem to deliver exceptional creative standards.
- Develop scalable innovation and brand platforms that establish North America as the lead design market for Dove Men+Care globally.
Unilever
Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment?
Traffic Signals
Monthly Visitors
1.3M
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
40.9%
Direct
38.4%
Referral
11.1%
Social
8.6%
Paid
0.8%
Headcount Trend
Current headcount: ~128K
Marketing Team
Marketing Team Size
13,404 (10% of company)
Median Career Experience
16 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
16
People
Marketing Leadership
Shalini Stansberry
Chief Marketing Officer, Seventh Generation
At the company for 1 year 3 months
Chris Symmes
Head of Marketing, CMO Degree
At the company for 11 years 1 month
Jessica Grigoriou
SVP Marketing, Condiments
At the company for 20 years 1 month
Stephanie Schneider
Vice President, Global Brand + Product Marketing, Murad Skincare
At the company for 8 years 1 month
Funding
Total Funding
$20.9M
Last Raise
$20.9M
Grant, 2 years ago
Funding History
- Mar 2024Grant • $20.9M