Own and manage social media strategy for B2B channels, including content calendars, creative production, testing, and performance analytics, with cross-functional collaboration and events.

Manage LinkedIn and Facebook content calendars
Lead content creation and optimization including video
Run A/B tests and optimize performance
Collaborate with PR/Brand/Events teams
Drive event content capture and coverage

Job Description

Responsibilities

Channel Management & Community Engagement
Own and manage the LinkedIn and Facebook content calendars, publishing a minimum of 4–5 posts per week across channels.
Monitor owned posts and respond to comments in a timely, on-brand manner.
Manage outbound engagements on tagged Zillow Rentals content and handle inbound inbox messages.
Content Creation & Optimization
Develop static and video content, including copywriting, creative direction, and production coordination.
Design and execute A/B tests across content formats and copy to continuously optimize channel performance.
Capture and create content at industry events for use across social channels.
Campaign & Launch Support
Build dedicated social content plans for product launches and feature announcements.

Requirements

3–5 years of social media experience, with a track record of managing B2B social channels (LinkedIn required).
Demonstrated experience in video content creation, from concept through execution.
Proficiency with social listening tools such as Sprinklr or equivalent platforms.
Strong copywriting skills with the ability to adapt voice and tone across formats and audiences.
Comfort leveraging AI tools — from creative production (copy, image, video) to reporting, social listening, and workflow optimization.
Proven ability to move quickly across multiple cross-functional teams — building trust, aligning on priorities, and keeping content workflows on track without sacrificing quality.
Experience managing content approval workflows and coordinating across multiple stakeholders.
Ability to work independently in a fast-paced, cross-functional environment and manage multiple priorities simultaneously.

Preferred

Experience in real estate, proptech, or a related B2B industry.
Familiarity with property management or the multifamily housing ecosystem.
Experience supporting event content strategy and capturing content on-site at live events.
Comfort working with data and performance metrics to inform content decisions.

Benefits

comprehensive benefits package

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Channel Management & Community Engagement
Own and manage the LinkedIn and Facebook content calendars, publishing a minimum of 4–5 posts per week across channels.
Monitor owned posts and respond to comments in a timely, on-brand manner.
Manage outbound engagements on tagged Zillow Rentals content and handle inbound inbox messages.
Content Creation & Optimization
Develop static and video content, including copywriting, creative direction, and production coordination.
Design and execute A/B tests across content formats and copy to continuously optimize channel performance.
Capture and create content at industry events for use across social channels.
Campaign & Launch Support
Build dedicated social content plans for product launches and feature announcements.

Requirements

3–5 years of social media experience, with a track record of managing B2B social channels (LinkedIn required).
Demonstrated experience in video content creation, from concept through execution.
Proficiency with social listening tools such as Sprinklr or equivalent platforms.
Strong copywriting skills with the ability to adapt voice and tone across formats and audiences.
Comfort leveraging AI tools — from creative production (copy, image, video) to reporting, social listening, and workflow optimization.
Proven ability to move quickly across multiple cross-functional teams — building trust, aligning on priorities, and keeping content workflows on track without sacrificing quality.
Experience managing content approval workflows and coordinating across multiple stakeholders.
Ability to work independently in a fast-paced, cross-functional environment and manage multiple priorities simultaneously.

Preferred

Experience in real estate, proptech, or a related B2B industry.
Familiarity with property management or the multifamily housing ecosystem.
Experience supporting event content strategy and capturing content on-site at live events.
Comfort working with data and performance metrics to inform content decisions.

Benefits

comprehensive benefits package