Own social content and community engagement for an outdoors brand, driving storytelling across visuals, calendar discipline and creator partnerships while measuring impact and staying current with platform trends.

Content, calendar, and community ownership focused on audience growth and engagement.
Creator collaborations to elevate brand storytelling and campaign outcomes.
Cross-functional collaboration to amplify campaigns and optimize performance through basic analytics.

Job Description

Responsibilities

Create & Curate Content – Develop eye-catching visuals, videos, and text that resonate with our audience.
Manage Social Media Calendars – Plan and schedule content to align with marketing initiatives.
Engage with the Community – Monitor social media channels, respond to comments, and interact with followers.
Analyze & Report – Track performance metrics and provide insights to refine strategies.
Stay Ahead of Trends – Keep up with the latest social media innovations and industry best practices.
Collaborate with Creators – Work with photographers, videographers, influencers, and content creators to enhance brand storytelling.
Team Up for Success – Partner with marketing, brand managers, and cross-functional teams to amplify campaigns.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or related field.
Proven social media management experience (internships, personal branding, or previous roles).
Familiarity with social media management and analytics tools is a plus.
Excellent communication, organization, and relationship-building abilities.
A strong sense of storytelling and visual aesthetics.
Ability to juggle multiple projects and meet strict deadlines.

Benefits

Work for brands that are passionate about fishing and outdoor adventures.
Have creative freedom to craft exciting content and engage a growing community.
Collaborate with a talented team in a fast-paced, dynamic environment.
Stay on top of the latest social media trends and strategies.
You’re team player and a relationship-builder
Enjoy opportunities for career growth and skill development.

Pure Fishing

3.5 Glassdoor

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.Our Commitment to Excellence at Pure Fishing:At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:Empower Our Team: We foster a culture where every voice is valued and innovation thrives.Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Columbia, South Carolina, USA

1.5K employees (172 in marketing)

www.purefishing.com

73% recommend to a friend

86% CEO approval

Traffic Signals

Monthly Visitors

52.2K

Monthly Google Ads Budget

$239

Traffic Source Mix

48.3%

Direct

41.8%

Referral

6.1%

Social

2.5%

Paid

1.1%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size

146 (9% of company)

Median Career Experience

20 years

Median Tenure

7.7 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$750M

Last Raise

$750M

Debt Financing, 1 years ago

Funding History

Oct 2024
Debt Financing • $750M

Marketing jobs

Assistant Manager, Social Media

Field Marketing Specialist, Freshwater

Marketing Intern - Bass Category Innovation & Trends

Digital Brand Media Manager

Caboodles Marketing Intern

Manager, Trade Marketing

All marketing roles in the US

All marketing roles in the US

Assistant Manager, Social Media

Field Marketing Specialist, Freshwater

Marketing Intern - Bass Category Innovation & Trends

Digital Brand Media Manager

Caboodles Marketing Intern

Manager, Trade Marketing

Assistant Manager, Social Media

Top 1% of applicants do these two things.

Job Summary

Job Description

Pure Fishing

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Assistant Manager, Social Media

Field Marketing Specialist, Freshwater

Marketing Intern - Bass Category Innovation & Trends

Digital Brand Media Manager

Caboodles Marketing Intern

Manager, Trade Marketing

Assistant Manager, Social Media

Top 1% of applicants do these two things.

Job Summary

Job Description

Pure Fishing

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News