Responsibilities

• Own end-to-end execution of all customer communications across owned channels (email, SMS, push, in-app)
• Lead and manage a team of campaign development Specialists responsible for campaign builds, QA, and deployment
• Ensure campaigns are executed with precision, speed, and consistency across platforms (e.g., Attentive and related tools)
• Establish and enforce QA standards across targeting, personalization, links, creative, and data inputs
• Act as the final checkpoint for campaign readiness and release
• Define and implement standardized build processes, QA frameworks, and deployment workflows
• Identify opportunities to improve speed-to-market and reduce execution risk
• Create reusable templates, modular build approaches, and documentation to scale execution efficiently
• Enable Campaign and Lifecycle teams by translating strategy into executable campaign requirements
• Drive operational discipline across intake, prioritization, and release management

Requirements

• 5+ years of experience in campaign operations, marketing operations, or CRM execution roles
• Hands-on experience executing campaigns in enterprise ESPs (Attentive strongly preferred)
• Demonstrated experience managing campaign build, QA, and deployment processes at scale
• Strong understanding of owned channels: email, SMS, push notifications, and in-app messaging
• Experience managing and developing junior team members
• Exceptional attention to detail and operational rigor, and the ability to manage multiple workstreams simultaneously
• Ability to translate complex technical concepts into clear, actionable guidance for non‑technical partners
• Strong communication and stakeholder management skills, with confidence operating in cross‑functional forums
• Experience working closely with IT or Martech teams on platform enhancements
• Familiarity with data flows, segmentation logic, and customer data platforms

Preferred

• Experience leading cross-functional teams and driving Martech/platform initiatives (preferred)