4 days ago
VP, Marketing & Communications
Akima
Herndon, VA (Hybrid)Full time$175K/yr – $315K/yr
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VP, Marketing & Communications
Herndon, VA (Hybrid)
$175K/yr – $315K/yrDirector/Executive15+ years expFull time
Posted 4 days ago
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Job Summary
Owns the end-to-end B2G marketing strategy and brand leadership for Akima in the Federal sector, guiding thought leadership, campaigns, events, and cross-functional alignment.
- Lead marketing strategy and branding across federal market to boost visibility and reputation.
- Drive thought leadership, digital engagement, and cross-channel campaigns.
- Coordinate internal/external communications and events with stakeholders.
Job Description
Responsibilities
- Develops and executes comprehensive marketing strategies tailored to target audiences and channels to enhance Akima's visibility, reputation, and brand recognition.
- Directs branding initiatives to effectively position Akima as a leader in the Federal sector, differentiating it from its competitors and establishing thought leadership.
- Strategizes and collaborates with company subject matter experts to develop compelling thought leadership for dissemination through various platforms including publications, speaking engagements, and webinars.
- Utilizes sophisticated analytics tools to continually monitor and optimize marketing program outcomes, including strategic allocation of resources and program adjustments based on detailed analysis of historical performance data and results.
- Leverages digital marketing tools and analytics to drive results through social media outreach and engagement initiatives. Stays abreast of emerging trends, technologies, and methodologies in digital marketing, content creation, and social media to drive effective marketing campaigns.
- Drives innovation in identifying and seizing emerging opportunities within the Federal market, continually enhancing go-to-market strategies from a marketing standpoint in response to evolving market dynamics.
- Identifies and prioritizes industry groups, professional societies, conferences, trade events, and other outreach and networking activities to enhance Akima's brand visibility and industry influence. Represents Akima at selected activities, including membership engagement and industry initiatives, as deemed appropriate.
- Leads and manages all internal corporate events, oversees company charitable initiatives and events, manages shareholder programs, and coordinates select employee outreach initiatives such as recruiting campaigns and employee events.
- Develops and implements internal communication strategies to ensure alignment and engagement across the organization, fostering a cohesive company culture and effective dissemination of key messages.
- Oversees crisis communications planning and execution, ensuring timely and effective communication with internal and external stakeholders during challenging situations.
Requirements
- Bachelor's degree in marketing, communications, public relations, business administration, or a related field from an accredited university. Advanced degree preferred.
- Minimum of 15 years of progressive experience in marketing, communications, and industry engagement, with a focus on federal contracting. Demonstrated track record of success and achievement in previous roles.
- Experience working directly with a CEO for executive communication planning and execution.
- Strong understanding of branding principles and strategies for promoting organizational reputation and brand identity. Proven experience in developing and implementing effective branding initiatives.
- Experience developing and executing full lifecycle marketing plans including creating content that drives demand and engagement. Track record of delivering successful marketing campaigns with measurable results.
- Proficiency in digital marketing, including knowledge of emerging trends, technologies, and methodologies for digital marketing, content creation, and social media. Experience in utilizing digital marketing tools and analytics to drive results.
- In-depth knowledge of federal contracting processes and regulations.
- Proven ability to lead and inspire teams, manage stakeholders effectively, and communicate complex ideas clearly and persuasively.
- Demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
- Strong foundation in navigating complex corporate cross-functional teams to drive and accomplish strategic goals and visions.
Benefits
- Regular - The company offers a comprehensive benefits program, including medical, dental, vision, life insurance, 401(k) and a range of other voluntary benefits. Paid Time Off (PTO) is offered to regular full-time and part-time employees.
Akima
Akima is a global enterprise delivering comprehensive solutions to the federal government in the core areas of information technology; facilities & ground logistics; aerospace solutions; protective services; systems engineering; mission support; furniture, fixtures & equipment (FF&E); and construction. As a subsidiary of NANA, an Alaska Native Corporation owned by more than 15,000 Iñupiat shareholders, Akima’s core mission is to enable superior outcomes for our customers’ missions while simultaneously creating a long-lived asset for NANA consistent with our Iñupiat values. In 2023, Akima ranked #34 on Washington Technology’s Top 100 list and in the top 70 of Bloomberg Government’s BGOV200 list of top federal contractors for the last three years. Akima ensures non-discrimination in all programs and activities in accordance with Title VI of the Civil Rights Act of 1964. If you need more information or special assistance for persons with disabilities or limited English proficiency, contact the Project Manager in charge of the worksite or Human Resources at TitleVIcompliance@akima.com or call (571) 353-7050.
Traffic Signals
Monthly Visitors
90.6K
Monthly Google Ads Budget
$33
Traffic Source Mix
Search
19.2%
Direct
63.6%
Referral
11.9%
Social
4.9%
Paid
0.2%
Headcount Trend
Current headcount: ~2.5K
Marketing Team
Marketing Team Size
67 (3% of company)
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Rachael Duffy
Vice President, Marketing, Communications, and Government Relations
At the company for 1 year 8 months
Parul Gupta
Vice President, Talent Acquisition
At the company for 7 years 11 months
Elizabeth Johnson
Director, Brand Management and Shareholder Relations
At the company for 10 years 3 months
Jennifer Harvey
Sr. Director of Marketing
At the company for 9 years 4 months