Responsibilities

• Lead the development and execution of Team USA's holistic content strategy across all audience-facing platforms, including social media platforms, TeamUSA.com, mobile applications, Team USA TV, and future digital experiences.
• Develop a long-term content vision that aligns with organizational priorities, fan growth objectives, and commercial goals.
• Establish annual content themes, franchise opportunities, editorial priorities, and storytelling frameworks to guide content planning efforts.
• Create a comprehensive content roadmap across Olympics, Paralympics, athlete storytelling, tentpole events, and cultural moments.
• Identify emerging trends and audience opportunities that can strength the impact and relevance of Team USA content. Ensure all content investments align to measurable audience and business outcomes.
• Lead the development of Team USA's storytelling strategy and editorial vision.
• Identify athlete, sport, and cultural narratives that have the greatest potential to drive fandom and audience growth.
• Establish and lead a storyline development process that creates continuity across platforms and throughout the Olympic and Paralympic cycle.
• Collaborate on the creation of recurring content franchises, serialized storytelling opportunities, and documentary concepts.
• Partner with Production team to ensure stories are developed with platform-specific audience needs and distribution goals in mind.

Requirements

• Bachelor’s degree in Media, Communications, Journalism, Marketing, or a related field
• 10+ years of experience in content strategy, media, audience development, entertainment, sports, or digital publishing
• 5+ years of leadership experience
• Demonstrated success leading multi-platform content organizations
• Strong expertise in social, digital publishing, streaming, FAST, and longform content ecosystems
• Experience developing original content franchises and serialized storytelling
• Proven track record using audience analytics and performance insights to inform content decisions
• Experience managing substantial content budgets and external partners
• Strong understanding of sports, media, and entertainment industries
• Strong knowledge of content performance analytics and audience insights

Benefits

• Bonus: This position will be eligible for the Annual Incentive Award Program, which has a 20% target. The USOPC may change or eliminate this program at any time at its sole discretion.
• Benefits: This position will be eligible for USOPC benefits. You can view a summary here.