Own end-to-end journeys and segmentation to improve engagement and conversion.
Must-have: 5–8+ years in lifecycle marketing with hands-on marketing automation experience.
Standout: Proven cross-functional collaboration with CRM and data teams to optimize funnel performance.

Job Description

Responsibilities

Design and execute lifecycle marketing programs across the prospect journey (lead → nurture → conversion)
Build and manage end-to-end journeys in Salesforce Marketing Cloud, including audience segmentation, entry and exit criteria, triggers, and messaging flows
Translate strategic priorities into actionable journey plans and campaigns
Continuously monitor and optimize journey performance to improve engagement and conversion outcomes
Leverage segmentation and audience insights to support targeting and personalization strategies
Execute and optimize demand generation programs to drive qualified leads and support client acquisition
Support development and scaling of full-funnel marketing initiatives aligned to direct-to-consumer priorities
Identify opportunities to improve lead generation, engagement, and conversion across digital channels
Partner with external agencies to support execution across paid channels (search, social, display)
Partner with Marketing Leadership, PCG and CRM teams to support alignment of lead definitions, lifecycle stages, and funnel structure

Requirements

5–8+ years of experience in lifecycle marketing, demand generation, or digital marketing
Hands-on experience building and managing marketing automation journeys (Salesforce Marketing Cloud or similar platforms preferred)
Strong understanding of how marketing programs drive lead generation, nurture, and conversion outcomes
Experience working across marketing, CRM, and data teams to support execution
Familiarity with performance marketing channels and campaign optimization
Experience with testing and optimization approaches (e.g., A/B testing, journey optimization, landing page improvements)
Analytical mindset with the ability to interpret performance data and drive improvements
Strong organizational and project management skills, with the ability to manage multiple priorities
Experience operating in evolving or early-stage marketing environments, helping to build processes and structure
Comfort navigating ambiguity and driving progress in cross-functional environments

Benefits

Paid Parental Leave
generous Paid Time Off
eligibility for a $2,000 referral bonus
Employee Ownership
Professional Development Assistance Plan designed to help you make the most of your life at work—and at home—today and in the future.
Great Place to Work certification recognizing excellence in employee experience

Janney Montgomery Scott LLC

3.9 Glassdoor

Janney Montgomery Scott LLC is a leading wealth management and investment banking firm dedicated to putting client needs first. We are committed to providing individuals, families, businesses, and institutions with tailored financial advice to help pursue their personal or business goals. You’ll find the size of our firm and the experience of our professionals make us approachable, accessible, and accountable. With a commitment to meeting client needs and a culture of service and collaboration, we consistently strive to deliver on our mission of offering the highest standard of success in financial relationships.Janney is a member of the New York Stock Exchange, Financial Industry Regulatory Authority, and the Securities Investor Protection Corporation.

Philadelphia, Pennsylvania, USA

2.6K employees (52 in marketing)

www.janney.com

81% recommend to a friend

81% CEO approval

Traffic Signals

Monthly Visitors

92.6K

Monthly Google Ads Budget

$896

Traffic Source Mix

36.6%

Direct

56.2%

Referral

6.6%

Social

0.3%

Paid

0.3%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size

41 (2% of company)

Median Career Experience

13.5 years

Median Tenure

5.4 years

People

Marketing Leadership

Chris Johnson

Vice President, Director of Marketing Operations

At the company for 12 years 10 months

Sarah Kinkead

Assistant Vice President, Manager, Advisor Marketing & Communication

At the company for 6 years 10 months

Emilie Glick

Vice President, Director of Marketing Regulation

At the company for 13 years

Kimberly Beck

Head of Field and Client Marketing

At the company for 2 years 9 months

Recent News

Janney exiting investment banking business to focus on wealth management

Dec 10, 2025 • The Business Journals

Two Experienced Financial Advisors Join Janney in Charlotte, North Carolina

Dec 10, 2025 • AdvisorHub

Huntington Bancshares Incorporated (HBAN) Set To Acquire Units of Janney Montgomery Scott: Report

Nov 14, 2025 • Insider Monkey

Responsibilities

Design and execute lifecycle marketing programs across the prospect journey (lead → nurture → conversion)
Build and manage end-to-end journeys in Salesforce Marketing Cloud, including audience segmentation, entry and exit criteria, triggers, and messaging flows
Translate strategic priorities into actionable journey plans and campaigns
Continuously monitor and optimize journey performance to improve engagement and conversion outcomes
Leverage segmentation and audience insights to support targeting and personalization strategies
Execute and optimize demand generation programs to drive qualified leads and support client acquisition
Support development and scaling of full-funnel marketing initiatives aligned to direct-to-consumer priorities
Identify opportunities to improve lead generation, engagement, and conversion across digital channels
Partner with external agencies to support execution across paid channels (search, social, display)
Partner with Marketing Leadership, PCG and CRM teams to support alignment of lead definitions, lifecycle stages, and funnel structure

Requirements

5–8+ years of experience in lifecycle marketing, demand generation, or digital marketing
Hands-on experience building and managing marketing automation journeys (Salesforce Marketing Cloud or similar platforms preferred)
Strong understanding of how marketing programs drive lead generation, nurture, and conversion outcomes
Experience working across marketing, CRM, and data teams to support execution
Familiarity with performance marketing channels and campaign optimization
Experience with testing and optimization approaches (e.g., A/B testing, journey optimization, landing page improvements)
Analytical mindset with the ability to interpret performance data and drive improvements
Strong organizational and project management skills, with the ability to manage multiple priorities
Experience operating in evolving or early-stage marketing environments, helping to build processes and structure
Comfort navigating ambiguity and driving progress in cross-functional environments

Benefits

Paid Parental Leave
generous Paid Time Off
eligibility for a $2,000 referral bonus
Employee Ownership
Professional Development Assistance Plan designed to help you make the most of your life at work—and at home—today and in the future.
Great Place to Work certification recognizing excellence in employee experience