2 months ago
Senior Manager, Marketing Performance
Shipt
USA (Hybrid)Full time$100K/yr – $145K/yr
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Senior Manager, Marketing Performance
USA (Hybrid)
$100K/yr – $145K/yrSenior Level8+ years expFull time
Posted 2 months ago
Job Summary
Own Shipt's marketing performance analytics, including MMM and measurement platforms, to link investments to revenue and deliver actionable insights.
- Lead Marketing Mix Modeling and forecasting programs
- Translate cross-channel data into executive-ready recommendations
- Collaborate with channel owners to define success metrics and reporting
Job Description
Responsibilities
- Impact: The Senior Manager, Marketing Performance, will help build Shipt’s marketing measurement and analytics capability to measure the short and long-term impacts of marketing, deliver clear tracking and reporting, and provide actionable insights to drive decision-making across the marketing organization.
- Play a critical role in implementing a Marketing Mix Model program to support annual planning, quarterly forecasting and weekly investment optimizations throughout the year.
- Serve as the subject matter expert (SME) for Shipt’s MMM platform, managing data integrity, quality validation, and continuous improvement.
- Establish clear links between marketing activity, team goals /KPIs, and business outcomes to ensure reporting frameworks support accountability and decision-making across all channels.
- Lead modeling and analysis to connect marketing investments to revenue and business outcomes and conduct simulations to forecast the business impact of proposed marketing changes and integrate learnings into annual planning and budget cycles.
- Analyze campaign and channel performance data on weekly, monthly and quarterly cadences to uncover key trends, risks and opportunities.
- Translate cross-channel analysis into data-driven insights and actionable recommendations as the point person for this tool.
- Drive improvements in measuring marketing effectiveness across Paid, Owned and Earned marketing activities and campaigns.
- Partner closely with channel and campaign owners to define success metrics and align performance measurement with strategic goals.
- Deliver actionable, data-driven insights and strategic recommendations through standardized reports and scorecards to ensure simplicity and clarity for all stakeholders and demonstrate the ability to customize views by audience, including custom reporting for marketplace retail partners.
Requirements
- 8 years of experience in marketing analytics, insights, or effectiveness roles within a matrixed organization.
- expert-level proficiency in measurement platforms and data visualization with deep technical understanding of Marketing Mix Modeling, Multi-Touch Attribution, incremental testing and econometric modeling.
- proven experience developing and scaling marketing frameworks that drive decision-making.
- deep expertise in marketing attribution, campaign performance measurement, forecasting and ROI modeling.
- strong communicator with an exceptional ability to translate complex analytical concepts and findings into understandable and actionable takeaways for executives, creatives and channel partners.
- excellent attention to detail for best-in-class reporting.
- ability to influence without authority. excellent collaboration skills with the ability to align cross-functional teams to achieve measurable business goals.
Benefits
- Employees (and eligible family members) are covered by medical, dental, vision and more.
- Employees may enroll in our company’s 401k plan.
- Employees will also be eligible to receive discretionary vacation for exempt team members, paid holidays throughout the calendar year and paid sick leave.
Shipt
3.5 Glassdoor
Through a community of shoppers and a convenient app, Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Shoppers go above and beyond, communicating in real time about preferences and substitutions. A curated marketplace of retailers, Shipt offers access to a variety of stores and product categories including fresh foods, household essentials, wellness products, office and pet supplies. Shipt is an independently operated, wholly owned subsidiary of Target Corp. Founded and headquartered in Birmingham, Alabama, Shipt also maintains an office in San Francisco. For more information, visit Shipt.com.
Founded in 2014
Birmingham, Alabama, USA
6.5K employees (3,124 in marketing)
58% recommend to a friend
48% CEO approval
Salaries
Posted range
$100K/yr – $145K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,429 (22% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$65.2M
Last Raise
$40M
Series B, 9 years ago
Funding History
- Jun 2017Series B • $40M
- Jul 2016Series A • $20M
- Feb 2016Seed • $5.2M
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
22%
Direct
43.6%
Referral
3.7%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~6.5K