23 hrs ago
Manager, Ecommerce Communication Strategy
Royal Caribbean Group
Miami, FL (Unknown)
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Manager, Ecommerce Communication Strategy
Miami, FL (Unknown)
Salary Not AvailableSenior Level8+ years exp
Posted 23 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the translation of the Digital Commerce communications into operational plans and steer cross-functional, data-informed CRM and web programs across international markets.
- Coordinate cross-functional and regional alignment for integrated communications across CRM and web channels.
- Improve audience segmentation direction and content frameworks to inform channel plans and market needs.
- Oversee CRM and web program performance, driving real-time optimization and strategic recommendations.
Job Description
Responsibilities
- Lead the translation of the Digital Commerce communications strategy into operational plans channel briefs and delivery priorities across CRM and web programs for international markets
- Drive the Digital Commerce communications strategy across CRM and web channels ensuring initiatives are sequenced resourced and delivered in alignment with commercial booking windows and business objectives
- Lead the application of audience segmentation direction and content frameworks across channel plans ensuring CRM and web programs are informed by behavioral data performance insights and regional market needs
- Drive cross-functional alignment with Tech & Development international market leads commercial teams revenue management and creative partners to ensure communications initiatives are integrated commercially relevant and regionally adapted
- Coordinate cross-functional workstreams with Growth & Measurement Creative/Content Commercial and International Markets teams proactively surfacing dependencies and ensuring seamless delivery across initiatives
- Lead cross-channel integration between CRM and web programs ensuring consistent messaging sequencing and guest experience across all digital touchpoints throughout the guest journey
- Oversee the delivery and performance of CRM programs across email (Tactical Pre-Cruise Engagement Lifecycle) ensuring channel plans are on brief on schedule and optimized against performance targets
- Oversee the delivery and performance of web merchandising and digital experience programs including targeted offers homepage promotions and cross-sell and upsell placements across international markets
- Oversee the pre-cruise communications program across CRM and web driving execution of ancillary product remerchandising cross-sells upsells and engagement offers to support revenue goals
- Lead real-time interpretation of performance results driving dynamic plan adjustments that maximize what is working and course-correct what is not
Requirements
- Bachelor's degree in a related field required Master's degree preferred
- Minimum of 8–10 years of progressive experience in digital marketing CRM or ecommerce communications
- Minimum of 5 years of lifecycle communications experience including email marketing audience segmentation and personalization
- Minimum of 3–5 years of experience leading teams in a matrixed environment with demonstrated ability to develop managers and drive cross-functional initiatives
- Strong working knowledge of CRM and email marketing platforms marketing automation and web channel operations sufficient to lead channel teams and drive program quality
- Experience with Adobe Marketing Cloud products (Adobe Campaign Adobe Analytics Adobe Audience Manager Adobe Target) or equivalent enterprise martech stack
- Proficiency in interpreting channel performance data audience segmentation outputs and A/B testing results to drive optimization decisions across programs
- Experience with project and program management tools such as Jira Confluence or Asana; ability to coordinate cross-channel workstreams and drive delivery governance across multiple teams
- Familiarity with HTML CSS and marketing scripting languages (eg AMPscript) to enable effective collaboration with technical and production teams
- Strong people leadership skills with demonstrated ability to lead align and develop a team of channel managers across multiple functional disciplines
Preferred
- Experience working in or with international markets preferred; travel hospitality cruise or consumer subscription brand experience a plus
Royal Caribbean Group
4.0 Glassdoor
At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us!Our culture: What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity. Our brands: Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.Our promise: We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do. Find out more here - https://www.royalcaribbeangroup.com/bluegreenpromise/Link to the careers page: https://careers.royalcaribbeangroup.com/
Founded in 2019
Miami, Florida, USA
44K employees (3,110 in marketing)
78% recommend to a friend
79% CEO approval
Traffic Signals
Monthly Visitors
287.2K
Traffic Source Mix
Search
36%
Direct
42.8%
Referral
12.8%
Social
7.7%
Paid
0.5%
Headcount Trend
Current headcount: ~44.1K
Marketing Team
Marketing Team Size
1,238 (3% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$17.9B
Last Raise
$2.5B
Post IPO Debt, 17 days ago
Funding History
- Feb 2026Post IPO Debt • $2.5B
- Sep 2025Post IPO Debt • $1.5B
- May 2025Post IPO Debt • $2.3B