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Marketing jobs

25 marketing jobs

4 months ago

Director, Customer Marketing, East Region

The Coca-Cola Company

Atlanta, GA (On-site)Full time$169K/yr – $200K/yr

5 months ago

Brand Manager, Powerade

The Coca-Cola Company

Atlanta, GA (On-site)Full time$107K/yr – $139K/yr

5 months ago

Senior Brand Manager, Powerade

The Coca-Cola Company

Atlanta, GA (On-site)Full time$140K/yr – $158K/yr

5 months ago

Director, Strategic Growth Insights

The Coca-Cola Company

Atlanta, GA (Hybrid)Full time$141K/yr – $165K/yr

5 months ago

Senior Manager, Customer Marketing East

The Coca-Cola Company

Atlanta, GA (On-site)Full time$140K/yr – $158K/yr

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The Coca-Cola Company

Director, Customer Marketing, East Region

Atlanta, GA (On-site)

$169K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

Job Summary

Drive Coca-Cola customer marketing strategy and cross-functional partnership to grow brand presence and store-level execution.

Own the customer marketing calendar and strategy alignment with national initiatives.
Must-have: 5–10 years in CPG marketing or customer management.
Standout: Direct collaboration with Sales/Operations and conference presence with franchisees.

Job Description

Responsibilities

Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
Lead and execute customer conference TCCC presence, driving relationships with franchisees. Work closely with 3rd party partners to execute all components of the conference.
Present “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories.
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy.
Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Develop long-term customer partnerships with ownership of senior level marketing relationships.
Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA

50K employees (5,207 in marketing)

www.coca-colacompany.com

81% recommend to a friend

88% CEO approval