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4 months ago

Marketing Mgr with Website Mgt and Digital Mkt experience

Nissan North America

San Antonio, TX (Unknown)

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1 jobs

Marketing Mgr with Website Mgt and Digital Mkt experience

Nissan North America

San Antonio, TX (Unknown)

In-houseSenior level
4 months ago
Nissan North America

Marketing Mgr with Website Mgt and Digital Mkt experience

San Antonio, TX (Unknown)

Salary Not AvailableSenior Level

Posted 4 months ago

Job Summary

Drive inbound organic traffic growth as Marketing Manager, owning SEO strategy, analytics, and cross-channel optimization to improve SERPs and site performance.

  • Own the end-to-end SEO program across on-page, technical, and content initiatives.
  • Must-have: Proven experience with link building, analytics tools, and Webmaster Tools.
  • Standout: Local/long-tail SEO and mobile strategy experience with clear reporting signals.

Job Description

Responsibilities

  • maximize the volume of inbound organic traffic from the website, 3rd-party lead sources, and advertising campaigns.
  • This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, website management, graphic design, and more.
  • As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, a Markteting Mgr works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting. $90-$100k plus earning potential for qualified candidates.

Requirements

  • Experience with graphic design for website and advertising campaigns
  • Experience with Google and Bing’s services, including Analytics and Webmaster Tools
  • Experience with Google’s Keyword Tool
  • A functional understanding of HTML and CSS
  • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
  • Proven success in link building and viral strategies
  • The ability to deploy an effective local and long-tail search strategy
  • A deep understanding of mobile strategy and how it relates to SEO
  • A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
  • Experience in building inbound organic search traffic and improving SERPs

Preferred

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays