4 weeks ago
Marketing Manager
University of Wisconsin-Milwaukee
Milwaukee, WI (On-site)Full time$55K/yr – $60K/yr
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Marketing Manager
Milwaukee, WI (On-site)
$55K/yr – $60K/yrMid LevelFull time
Posted 4 weeks ago
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Job Summary
Own the integrated marketing function for University Housing, covering strategy, brand, digital, and communications, with ownership of the website and the Design Center, plus campus partnerships that drive student recruitment, retention, and engagement.
- Marketing Strategy & Campaigns: lead multi‑channel plans, audience messaging, and performance tracking to strengthen the housing value proposition.
- Website & Creative Operations: manage content, accessibility, branding, and governance across the main site and Design Center outputs.
- People & Partnerships: supervise student staff and coordinate with campus partners to ensure consistent, accessible, and high‑quality messaging across channels.
Job Description
- Marketing Strategy, Campaign Development & Execution – 40%: Develops, implements, and executes integrated marketing and communication plans aligned with University Housing priorities; Leads multi-channel campaigns (digital, print, web, social, email) to support recruitment, retention, and resident engagement, including developing and editing content for publications, newsletters, web pages, and promotional materials; Identifies target audiences and develops messaging strategies that strengthen the University Housing value proposition; Utilizes outreach activities as marketing avenues to advance University Housing visibility; Maintains brand standards for consistent voice, messaging, and visual identity; Manages marketing calendars and timelines tied to key housing processes; Collaborate with housing leadership and campus partners to align efforts; Develops and delivers clear, effective communications for a variety of audiences, including students, families, and campus stakeholders; Manages day-to-day communication channels (email, website, social media, Panther Family Portal) while ensuring consistent messaging across all digital and in-person touchpoints; Tracks and monitors marketing performance, such as web traffic, social media engagement, and campaign results; Uses data to inform adjustments and improve the effectiveness of marketing efforts.
- Website Management– 25%: Manages the University Housing website as a primary marketing and communication platform; Maintains and updates website content to ensure accuracy, timeliness, and alignment with marketing priorities, guided by a content calendar tied to key business cycles; Ensures compliance with institutional web standards, brand guidelines, and governance requirements; Ensure compliance with institutional AI policies; Maintains adherence to digital accessibility standards (e.g., ADA/WCAG); Coordinates with campus partners and IT to implement updates and improvements.
- Creative Direction, Design Center Operations & Content Production – 20%: Leads the development and production of marketing content across platforms, including web, social media, print, photography, and video; Oversee the University Housing Design Center, providing marketing and design services to staff and student leaders for programs, events, and initiatives; Establishes and manages processes for project intake, consultation, prioritization, and production; Provides guidance to departmental partners to translate programmatic needs into effective marketing strategies and materials; Ensures all materials meet institutional branding, editorial, and accessibility standards; Collaborates with external vendors as needed for production and delivery of marketing materials.
- Student Staff Supervision & Coordination – 10%: Recruit, hire, train, and supervise student staff (e.g., graphic designers, photographers, videographers, social media assistants); Provides direction and feedback to ensure timely and high-quality completion of marketing and design projects; Coordinates workflow and project assignments across marketing initiatives and Design Center operations; Models’ professionalism, effective communication, and customer service.
- Other Duties as Assigned – 5%:
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, Higher Education Administration, or a closely related field.
- Demonstrated proficiency with Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and digital content creation tools AND Microsoft Office Suite.
- Experience supervising student employees, interns, or creative staff.
- Experience working in student affairs or higher education.
- Experience creating and analyzing marketing performance metrics, including website analytics and social media performance.
- Experience managing multiple projects simultaneously, including planning, execution, and successful completion within established timelines.
- Experience producing marketing and communication materials across digital and print platforms, including photography, video, and other visual content.
- Experience managing websites using WordPress or a similar content management system, including maintaining accessibility and usability standards.
- Experience developing and executing marketing strategies.
- Knowledge of student recruitment, retention, and engagement strategies within a higher education setting.
- Demonstrated ability to collaborate across departments and with external partners to support projects, programs, or initiatives.
University of Wisconsin-Milwaukee
Recognized as one of the nation’s 131 top research universities, UW-Milwaukee provides a world-class education to 27,500 students from 91 countries on a budget of $689 million. Its 15 schools and colleges include Wisconsin’s only schools of architecture, freshwater sciences and public health, and it is a leading educator of nurses and teachers. UW-Milwaukee partners with leading companies to conduct joint research, offer student internships and serve as an economic engine for southeastern Wisconsin. The Princeton Review named UW-Milwaukee a 2020 “Best Midwestern” university based on overall academic excellence and student reviews.
Traffic Signals
Monthly Visitors
1.7M
Monthly Google Ads Budget
$235.3K
Traffic Source Mix
Search
53.2%
Direct
39.3%
Referral
5.6%
Social
0.9%
Paid
0.9%
Headcount Trend
Current headcount: ~7.3K
Marketing Team
Marketing Team Size
221 (3% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$13M
Last Raise
$10M
Grant, 4 years ago
Funding History
- Jan 2022Grant
- Nov 2019Grant • $10M
- Aug 2019Grant • $1M