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2 marketing jobs

4 months ago

Alliance Marketing Manager

Barracuda Networks

USA (Remote)$120K/yr – $133K/yr
4 months ago

Events Specialist

Barracuda Networks

Alpharetta, GA (Unknown)$95K/yr – $126K/yr

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2 jobs

Alliance Marketing Manager

Barracuda Networks

USA (Remote)

$120K/yr - $133K/yrIn-houseSenior level
4 months ago

Events Specialist

Barracuda Networks

Alpharetta, GA (Unknown)

$95K/yr - $126K/yrIn-houseMid level3+ years exp.
4 months ago
Barracuda Networks

Alliance Marketing Manager

USA (Remote)

$120K/yr – $133K/yrSenior Level

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global partner marketing strategy and co-marketing programs with Technology Alliance Partners to generate demand.

  • Own global alliance co-marketing strategy, GTMs, and demand programs.
  • Proven track record designing and executing co-marketing with technology partners.
  • Strong cross-functional collaboration and data-driven optimization.

Job Description

Responsibilities

  • Build the global strategy for integrated marketing campaigns with Technology Alliance Partners.
  • Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams.
  • Create alliance messaging, content, and differentiated joint value propositions.
  • Build and manage strong relationships with internal stakeholders and partner teams.
  • Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs.
  • Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives.
  • Leverage AI and digital experiences to enhance marketing performance and engagement.

Requirements

  • Solid understanding of channel ecosystems and technology partner landscapes.
  • Proven experience designing and executing successful co-marketing initiatives with alliance partners.
  • Skilled at developing impactful joint value propositions and crafting partner-centric messaging.
  • Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.
  • Excellent organizational and project management skills, delivering projects efficiently and on schedule.
  • Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.
  • Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.
  • Outstanding communication and stakeholder engagement abilities.
  • Self-driven, thriving in team-oriented settings and dynamic work environments.

Preferred

  • Adept in digital marketing tools, AI-powered platforms, and marketing automation systems.

Benefits

  • A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are many opportunities for cross training and the ability to define your next career step within Barracuda. We support employees who want to explore other areas of interest.
  • Equity, in the form of non-qualified options
  • High-quality health benefits
  • Retirement Plan with employer match
  • Career-growth opportunities
  • Flexible Time Off and Paid Time Off benefits