4 weeks ago
Senior Media Relations Specialist
University of Southern Indiana
Evansville, WY (On-site)Full time$52K/yr – $55K/yr
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Senior Media Relations Specialist
Evansville, WY (On-site)
$52K/yr – $55K/yrSenior Level2+ years expFull time
Posted 4 weeks ago
Job Summary
Own and drive the university’s external communications by leading media relations, social media strategy, and cross‑department content collaboration to promote academic and research achievements, while guiding crisis response and executive communications.
- Lead media relations and as a trusted advisor to leadership on media engagement
- Oversee social media strategy and content for flagship accounts
- Collaborate with administrators and content teams to ensure consistent messaging across channels
Job Description
Responsibilities
- Media Relations:
- - Develop and implement media relations strategies that align with the University’s long-term goals, academic priorities and brand position.
- - Serve as a primary media contact for the University and a trusted advisor to leadership on media engagement.
- - Build and maintain strong, collaborative relationships with local, regional and national media.
- - Research, write and distribute press releases, media advisories, story pitches, statements and feature stories to secure earned media placements.
- - Coordinate and respond to media requests, facilitate interviews with faculty, staff and University leadership and plan and lead University press conferences.
- - Develop proactive strategies to promote academic, research and scholarly work through media channels.
- - Monitor media coverage, higher education trends and reputational issues to provide awareness and recommendations to University leadership.
- - Track key media metrics and compile regular reports to evaluate performance.
- - Maintain the University’s Strategic Communication online Newsroom and Media Experts Guide.
Requirements
- Bachelor’s degree in journalism, public relations, marketing or related field.
- Minimum of 2 years of progressively responsible experience in public relations, journalism or public affairs.
- Demonstrated success in securing impactful media coverage and shaping public narratives.
- Strong understanding of modern media, digital platforms and social media best practices.
- Exceptional writing, editing and interpersonal communication skills.
- Ability to manage multiple priorities in a dynamic, deadline-driven environment.
- Ability to collaborate with University departments, faculty and leadership
- Familiarity with digital communication tools and basic mobile or desktop video production and editing, media monitoring and analytics tools (e.g., Cision, Sprout, Google Alerts).
- Ability to think strategically and craft compelling narratives.
- Able to handle sensitive or controversial topics with professionalism and discretion.
Preferred
- Master’s degree in communications, journalism, public relations, marketing or related field.
- At least 5 years of progressively responsible experience in public relations, journalism or public affairs.
Benefits
- Affordable medical, dental, vision, life and short term and long-term disability insurance plans.
- Retirement plan where the University makes the total contribution equivalent to 11% of annual salary.
- Full tuition fee waiver for employees/75% for spouses and dependent children.
- Vacation and sick time
- Holiday pay
- Free access to Recreation, Fitness & Wellness Center.
- Access to on-campus University Health Center and Dental Hygiene Clinic.
- For more information about the benefits that USI offers, please visit www.usi.edu/hr/benefits .
University of Southern Indiana
At the University of Southern Indiana, transformation isn’t just something we live with—it’s what we embrace and create. For over six decades, we’ve been a community of thinkers, builders, caregivers, dreamers and doers who know that progress is never finished. It’s early mornings and late nights. It’s the work and the rework, the questions and the breakthroughs. It’s the belief that every challenge is an opportunity to evolve. Founded in 1965 and spread across 1,400 scenic acres in Evansville, Indiana, USI has grown into a hub for transformation—academic, personal and professional. Our students and alumni don’t just prepare for the future; they shape it. They soar, they serve, they innovate, they heal. And with every step, they carry forward our commitment: not just for the good, but for the better. Because change is constant. And at USI, so is our drive to lead it.
Salaries
Posted range
$52K/yr – $55K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
70 (4% of company)
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$2.3M
Last Raise
$250K
Grant, 3 years ago
Funding History
- Aug 2023Grant • $250K
- Oct 2021Grant • $2M
Traffic Signals
Monthly Visitors
250.9K
Monthly Google Ads Budget
$557.4K
Traffic Source Mix
Search
34.2%
Direct
47.5%
Referral
16.9%
Social
0.7%
Paid
0.7%
Headcount Trend
Current headcount: ~1.9K